# Shelf-Stable Protein Milks The Benefitt High Protein UHT Milk Has 31-Grams of Protein By Michael Hemsworth | Published 2026-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk References: [foodbev](https://www.foodbev.com/news/benefitt-debuts-thailand-s-first-high-protein-uht-milk-in-ambient-carton-packaging) & [benefittthailand](https://www.benefittthailand.com/home/benefitt-catalog-en/)  The Benefitt High Protein UHT Milk has been developed by Thailand-based beverage brand Lactasoy as a series of [shelf-stable milk drinks](https://www.trendhunter.com/trends/kinera) that put [high levels of protein](https://www.trendhunter.com/trends/protein-plus) in the spotlight. The ultra-high temperature (UHT)-treated milks come in with 31-grams of protein per 350ml serving and come packaged in SIG SmallBloc aseptic carton packs to support ambient storage with no refrigeration. The drinks feature no added sugar, have a low viscosity to optimize drinkability, are lactose-free and fortified with BCAAs, calcium, phosphorus, vitamins B and B12. Advertising Manager and Marketing Coordinator Phanwana Mahasup spoke on the Benefitt High Protein UHT Milk saying, "Our goal with Benefitt is to make [high-protein milk](https://www.trendhunter.com/trends/meadow-gold-dairy-protein) accessible, convenient and enjoyable for consumers across Thailand. The UHT format allows us to deliver high nutritional value without refrigeration, while the SIG packaging supports nationwide distribution." ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 73% | Activity: 79% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Shelf-stable Nutrition:** The demand for shelf-stable yet nutrient-rich beverages is rising, reshaping how consumers access proteins and vitamins without refrigeration, thus offering avenues for expansion in convenience-focused food products. - **Functional Beverage Innovation:** Consumers’ growing interest in functional beverages that offer multiple health benefits such as high protein content and essential vitamins is driving innovation in the beverage sector, highlighting opportunities for developing multifunctional drink products. - **Sustainable Packaging:** The increasing use of eco-friendly, aseptic packaging in the beverage industry meets consumer preferences for sustainable products, suggesting a shift toward widespread adoption of environmentally conscious packaging solutions. ### Industries Being Reshaped - **Beverage Industry:** As the beverage industry adapts to evolving consumer preferences, the development of high-protein, shelf-stable drinks represents a significant opportunity for brands to differentiate themselves with innovative formulation technologies. - **Health and Wellness Industry:** The health and wellness industry is experiencing a transformation as consumers seek out high-protein and nutrient-dense foods, presenting chances for businesses to create fortified products that meet these demands. - **Packaging Industry:** Innovation in the packaging industry focuses on eco-friendly and aseptic solutions like those used in Benefitt's UHT milk, addressing both environmental concerns and the need for products that support ambient storage. ## Related on Trend Hunter - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Grab-and-Go Protein Milks](https://www.trendhunter.com/trends/high-protein-fresh-milk.md) - [Customizable Protein Lattes](https://www.trendhunter.com/trends/protein-lattes.md) - [Low-Fat Protein-Rich Milks](https://www.trendhunter.com/trends/extra-protein-milk.md)