# Beneficiary Reading Stats This CBC Books Infographic Displays the Many Benefits of Reading By Alyson Wyers | Published 2013-10-18 | Updated 2013-10-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/benefits-of-reading References: [designtaxi](http://designtaxi.com/news/361506/Infographic-The-Benefits-Of-Reading/) & [nationalreadingcampaign](http://www.nationalreadingcampaign.ca/reading-the-facts-the-infographic/) This infographic from CBC and the [National Reading Campaign](https://www.trendhunter.com/trends/library-reading-app) shows the benefits of reading. In addition to [improving vocabulary and resetting creativity](https://www.trendhunter.com/trends/bookslice), on average readers also have better empathy, physical and mental health. According to the infographic, reading just six minutes a day can decrease stress levels by 60% and is more effecting at reducing stress than [listening to music](https://www.trendhunter.com/trends/read-like-you-listen), drinking tea, going for a walk or playing video games. There is also a social good component, where readers are more likely to donate to charity and volunteer their time compared to non-readers. While it is generally accepted that there are numerous benefits of reading, this infographic does a good job at visually representing the positives for those who prefer picture books. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Key Themes Behind This Trend - **Reading for Empathy:** Developing empathy through reading can be a disruptive innovation opportunity in education and mental health industries. - **Reading for Mental Health:** Promoting reading as a stress-reducing activity can be a disruptive innovation opportunity in the wellness and technology industries. - **Social Good Through Reading:** Leveraging reading as a tool for social good can be a disruptive innovation opportunity in the publishing and non-profit industries. ### Where This Applies - **Education:** Integrating reading for empathy in school curriculum can be a way to reshape education industry. - **Wellness:** Collaborating with reading apps and programs for mental wellness can evolve the wellness industry. - **Publishing:** Highlighting the social good aspect of reading can create new avenues for the publishing industry. ## Related on Trend Hunter - [Bingo-Style Reading Initiatives](https://www.trendhunter.com/trends/indigos-2026-reading-challenge.md) - [Reading Habit Trackers](https://www.trendhunter.com/trends/bookends1.md) - [Intelligent Reading Companions](https://www.trendhunter.com/trends/bookread.md) - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Reading Planner Tools](https://www.trendhunter.com/trends/bookcalculator.md) - [Children-Focused Literacy Campaigns](https://www.trendhunter.com/trends/literacy-campaigns.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Book Reading Managers](https://www.trendhunter.com/trends/books-manager.md)