# Live Bacteria-Woven Fabrics Rosie Broadhead Introduces the Benefits of Live Bacteria to Fashion By Kalin Ned | Published 2019-07-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/benefits-of-live-bacteria References: [dezeen](https://www.dezeen.com/2019/07/23/rosie-broadhead-weaves-bacteria-into-clothing-fibres-to-create-a-second-skin/) & [rosiebroadhead](http://www.rosiebroadhead.com/) The benefits of live bacteria are many — including anti-microbial properties and the encouragement of cell renewal. Rosie Broadhead — who is a Central Saint Martins graduate, has decided to take advantage of these qualities and make use of them within the parameters of the fashion industry. The project is a collaboration between the emerging designer and microbiologist Christopher Callewaert. She designs a leotard-like garment that harnesses the powers of [probiotic technology](https://www.trendhunter.com/trends/your-flora-probiotic-line) and enhances the wearer's experience, allowing for a swift immunity boost and a [reduction of body odor](https://www.trendhunter.com/trends/melin). The probiotic components are contained in areas that are tight and most prone to sweat. With an emphasis on [functional clothing](https://www.trendhunter.com/trends/biomimicry-fashion), Rosie Broadhead makes the case that the benefits of live bacteria and the importance of sustaining life of such sorts. Photo Credits: Karl Felix ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 82% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic Fashion:** Probiotic fashion takes advantage of the benefits of live bacteria, such as anti-microbial properties and cell renewal, to enhance the wearer's experience. - **Functional Clothing:** Functional clothing, incorporating live bacteria, aims to provide additional benefits to the wearer, like immunity boost and reduction of body odor. - **Microbiome Integration:** Microbiome integration in fashion explores the potential of incorporating live bacteria into garments for various health and wellness purposes. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can leverage probiotic fashion to introduce innovative garments with added functional benefits and enhanced wearer experience. - **Health and Wellness:** The health and wellness industry can explore the integration of live bacteria in clothing to provide benefits like immunity support and odor reduction to consumers. - **Textile Manufacturing:** Textile manufacturing industry can explore opportunities to develop specialized fabrics that integrate live bacteria for functional purposes, opening up new market segments. ## Related on Trend Hunter - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Skincare-Infused Athleisure Lines](https://www.trendhunter.com/trends/coperni-1.md) - [Grown Microbial-Woven Fabrics](https://www.trendhunter.com/trends/compostable-fabric.md) - [Probiotic Sourdough Debuts](https://www.trendhunter.com/trends/angel-yeasts-ferarov.md) - [Probiotic Body Sprays](https://www.trendhunter.com/trends/la-maison-london-fog.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md) - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Targeted Probiotic Supplements](https://www.trendhunter.com/trends/smart-strains.md) - [Microbiome-Friendly Beauty Sticks](https://www.trendhunter.com/trends/biomeblush.md)