# SPF Tube Foundations Benefit's Hello Happy Line Has Expanded with a Waterproof Foundation By Ell Smith | Published 2020-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/benefits-hello-happy References: [hypebae](https://hypebae.com/2020/3/benefit-cosmetics-hello-happy-air-stick-foundation-waterproof-makeup-release) & [benefitcosmetics](https://www.benefitcosmetics.com/ca/en-gb) Those looking for a full coverage foundation while on the go are in luck as [Benefit's](https://www.trendhunter.com/trends/porefessional-foundation) [Hello](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50) Happy line has expanded with a waterproof foundation that arrives in a convenient new format. This Air Stick foundation arrives in a convenient tube that can be pushed up when needed, offering quick coverage while on the go. Moreover, this new offering features [SPF](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen) 20, which is perfect for maintaining one's skin health during the summer months. Blended with chamomile and botanical extracts, this formula glides onto the skin to provide natural-looking and lightweight coverage. Benefit is offering 12 diverse shades within this format, offering the busy consumer a quick solution to any skin care woes they might experience. Image Credit: Benefit Cosmetics ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 31% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Portable Foundation:** The expansion of Benefit's Hello Happy line with a waterproof foundation in a tube format provides a convenient on-the-go solution for full coverage foundation. - **Spf-infused Makeup:** The inclusion of SPF 20 in the new Benefit Air Stick foundation taps into the rising consumer demand for skincare-infused cosmetics that provide sun protection. - **Natural-looking Coverage:** The chamomile and botanical extracts in Benefit's Hello Happy foundation formula offer a lightweight and natural-looking coverage option, catering to consumers seeking a more effortless makeup look. ### Industries Being Reshaped - **Cosmetics:** The expansion of Benefit's Hello Happy line and the introduction of the Air Stick foundation present disruptive innovation opportunities in the cosmetics industry, specifically in portable, SPF-infused makeup options. - **Skincare:** The inclusion of SPF 20 and skincare ingredients in the waterproof foundation spots opportunities for disruptive innovation in the skincare industry by providing multi-purpose products that combine makeup and sun protection. - **Beauty Packaging:** The convenient tube format of Benefit's waterproof foundation creates potential for disruptive innovation in the beauty packaging industry, catering to consumers' desire for easy-to-use and travel-friendly makeup products. ## Related on Trend Hunter - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Buildable Foundation Sticks](https://www.trendhunter.com/trends/huestick-complexion-stick.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md) - [Skin Tint Serum-Balms](https://www.trendhunter.com/trends/beauty-balm-serum-boosted-skin-tint.md) - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md) - [Makeup-Friendly Sunblock Sticks](https://www.trendhunter.com/trends/korean-sunscreen-stick.md)