# Multitasking Makeup Concealers Benefit POREfessional Concealer Offers 24-Hours of Performance By Michael Hemsworth | Published 2026-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/benefit-porefessional-concealer References: [retailtimes](https://retailtimes.co.uk/benefit-debuts-the-porefessional-concealer-24-hour-smoothing-blurring-liquid-concealer/)  Benefit [POREfessional](https://www.trendhunter.com/trends/the-porefessional-concealer) Concealer has been developed as a multifunctional makeup product that tackles consumer concerns for solutions that deliver skincare-grade performance with cosmetic excellence. The product starts off with a [full-coverage formulation](https://www.trendhunter.com/trends/do-it-all-concealer) that's rated to deliver 24-hours of blurring, smoothing and hydrating effects, while also offering a [waterproof performance](https://www.trendhunter.com/trends/grinding-conceal-butter) that's smudge and crease-proof. The product leverages the power of a base formula that's made with 76% skincare ingredients to effectively support the skin as it smooths the complexion. Benefit POREfessional Concealer comes in 35 color-true shades and features microspheres along with enatia chlorantha bark extract and hyaluronic acid. These ingredients work to keep excess surface oil to a minimum, keep skin hydrated and blur out texture for a completely smooth finish. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 42% | Activity: 38% | Freshness: 87% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-makeup Hybrids:** Cosmetic formats infused with active skincare ingredients create room for products that combine instant visual correction with longer-wear complexion support. - **Long-wear Complexion Care:** Waterproof, crease-proof, and smudge-resistant formulas point to growing demand for beauty products that maintain performance across full-day routines. - **Inclusive Shade Systems:** Expanded color-true shade ranges reflect an opportunity for complexion brands to pair personalization with high-performance, multifunctional coverage. ### Sectors Adopting This - **Color Cosmetics:** Full-coverage concealers with skincare-grade benefits are reshaping expectations for makeup that delivers both aesthetic finish and skin-enhancing functionality. - **Skincare:** Hydrating, oil-balancing, and texture-blurring ingredients in cosmetic products suggest broader crossover potential between treatment-led skincare and daily makeup. - **Beauty Retail:** Multifunctional complexion products with inclusive shade assortments offer retailers differentiated merchandising opportunities around convenience, performance, and personalization. ## Related on Trend Hunter - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Luxurious Multi-Benefit Makeup Primers](https://www.trendhunter.com/trends/cream-veil.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Color Corrector Stains](https://www.trendhunter.com/trends/color-corrector-stain.md) - [Detachable Applicator Packaging](https://www.trendhunter.com/trends/the-porefessional-degunker.md) - [Pinpoint Precision Concealers](https://www.trendhunter.com/trends/fit-me-microscopic.md) - [Lightweight Skin-Blurring Concealers](https://www.trendhunter.com/trends/skin-blur.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md)