# Small Business Benefit Concerts Verizon is Live Streaming Benefit Concerts to Help Businesses By Daniel Johnson | Published 2020-03-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/benefit-concerts References: [mobilemarketer](https://www.mobilemarketer.com/news/verizon-livestreams-benefit-concerts-as-covid-19-keeps-fans-at-home/574995/) & [verizon](https://www.verizon.com/about/news/biggest-names-helping) [Verizon](https://www.trendhunter.com/trends/verizon-play) indicated that it is [live streaming benefit concerts](https://www.trendhunter.com/trends/2025-mtv-video-music-awards) in order to help support small businesses that have been affected financially by the outbreak of COVID-19. The benefit concerts are under the name, ‘Pay it Forward,’ and the first one featured Dave Mathews. The company will also be announcing other artists that will participate at a later date. Verizon is also contributing a sum of $2.5 million USD to [Local Initiatives Support Corp](https://www.trendhunter.com/trends/love-local), which is a non-profit organization that works to help small businesses. Through this organization, small businesses will be able to receive a grant of up to $10,000. The concerts will be Livestream on Twitter, as well as Yahoo Entertainment and on some cable services, including FiOS fiberoptic. Image Credit: Retrieved from Verizon. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Live Streaming Benefit Concerts:** Opportunity to leverage live streaming platforms to support small businesses and provide entertainment during challenging times. - **Small Business Support:** Disruptive innovation opportunity to create programs that specifically target financial aid and resources for small businesses affected by crises. - **Partnerships with Non-profit Organizations:** Collaborative opportunities to work with non-profit organizations that focus on supporting small businesses and create mutually beneficial initiatives. ### Who This Affects Most - **Telecommunications:** Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms. - **Entertainment:** Innovative approaches to using entertainment platforms and events to generate support for small businesses and engagement with audiences. - **Non-profit Organizations:** Explore technological advancements and partnerships to enhance the reach and impact of providing financial aid and resources to small businesses. ## Related on Trend Hunter - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [SME-Targeted 5G Solutions](https://www.trendhunter.com/trends/on-site-5g.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Esports Infrastructure Partnerships](https://www.trendhunter.com/trends/playerx.md) - [Breakfast-Inspired Concerts](https://www.trendhunter.com/trends/tiny-kitchen-concerts.md) - [Public Safety-Minded Verification Programs](https://www.trendhunter.com/trends/verizon-frontline.md) - [Hyper-Fast 5G Network Expansions](https://www.trendhunter.com/trends/verizon-5g-ultra-wideband.md) - [Toronto Restoration Efforts](https://www.trendhunter.com/trends/restaurants-in-toronto.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/kids-relief-music-festival.md)