# Expanded Eyebrow Lines The Latest Benefit Brow Collection Proves How Important this Feature Is By Meghan Young | Published 2016-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/benefit-brow References: [refinery29](http://www.refinery29.com/2016/05/110652/new-benefit-brow-collection-2016) & [benefitcosmetics](https://www.benefitcosmetics.com/) The recently expanded Benefit Brow collection is definitely a sign of the times. Women are not letting go of their [bold eyebrows](https://www.trendhunter.com/trends/loreal-paris-faux-brow) just yet and as a result many cosmetic companies are finding ways to keep up and market to this specific fad. In the case of the Benefit Brow collection, that means a new look as well as more products in general. Comprised of 8 pieces, the Benefit Brow collection tailors itself to any woman's need. Whether that is thick and dark or thinner and more natural, there is a product for you. The cult classic Gimme More is included in the Benefit Brow collection, yet people can also look forward to [long-wear setting gel](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel), [precision pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil) and so much more. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Bold Eyebrow Fashion:** Disruptive innovation opportunity: Develop innovative eyebrow products that cater to the growing demand for bold and dramatic eyebrow looks. - **Tailored Brow Solutions:** Disruptive innovation opportunity: Create personalized eyebrow products that address individual needs, such as thick and dark or thinner and more natural brows. - **Expanded Brow Product Lines:** Disruptive innovation opportunity: Expand your product line by offering a comprehensive range of eyebrow products, including setting gels, precision pencils, and more. ### Sectors Adopting This - **Cosmetics Industry:** Disruptive innovation opportunity: Embrace the eyebrow trend by developing new and innovative cosmetic products that cater to the growing demand for eyebrow enhancement. - **Beauty Retail Industry:** Disruptive innovation opportunity: Improve the shopping experience by offering a wide selection of eyebrow products, providing personalized recommendations based on individual needs. - **Beauty Influencer Industry:** Disruptive innovation opportunity: Collaborate with beauty influencers to develop eyebrow product lines that are trendy, innovative, and resonate with their followers. ## Related on Trend Hunter - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Microfine Brow Pencils](https://www.trendhunter.com/trends/precisely-my-brow-detailer.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Refined Facial Grooming Products](https://www.trendhunter.com/trends/revlon-designer-series-collection.md) - [Waterproof Eyebrow Pencils](https://www.trendhunter.com/trends/quick-fill-eyebrow-pencil.md)