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# Eccentric Fairytale-Inspired Purses
These Bags by Benedetta Bruzziches are Beautifully Quirky

By Tana Makmanee | Published 2013-07-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/benedetta-bruzziches
References: [trendland](http://trendland.com/benedetta-bruzziches-a-purse-in-wonderland/) & [benedettabruzziches](http://www.benedettabruzziches.com/)

These beautifully eccentric purse designs by Benedetta Bruzziches feature references to quirky fairytale themes and cinematic costumes that will surely entice any fashionista with an appreciation for odd and eclectic designs.

Incorporating [cinematic references and themes](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule) into retail products is becoming an increasingly common and popular occurrence amongst mainstream designers. One of the reasons why may be that consumers tend to appreciate the pop culture reference almost immediately when they see it. These stunning purses by Benedetta Bruzziches feature all kinds of sleek designs that seem as if they're right out of an Alice and Wonderland film or whimsical fairytale movie.

Showcasing such details as eerie hand-shaped purse closures, sewn designs of children and even images of a single pair of eyes, these [quirky purses](https://www.trendhunter.com/trends/artycapucines-vii) will definitely add a [whimsical touch](https://www.trendhunter.com/trends/aldo-x-disney) to your otherwise ordinary ensemble.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 83% | Activity: 56% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fairytale-inspired Retail Products:** Designers can incorporate fairytale and cinematic references into a range of retail products to appeal to consumers' love for pop culture references.
- **Eccentric Purse Designs:** Purse designs with quirky details and unique design elements are becoming more popular among fashionable consumers.
- **Handmade Accessories:** Handy and lightweight accessories that are perfect to add distinct accessorizing to your ordinary ensemble are in demand among consumers.

### Where This Applies

- **Fashion and Accessories:** Fashion designers can utilize quirky design elements, pop culture references, and unique materials and styles to create eccentric accessories to appeal to consumers.
- **Retail and E-commerce:** Retailers can feature eccentric and unique merchandise in their stores or online shops to target unconventional fashion consumers.
- **Handmade and Small Business Retail:** Small businesses and artisanal designers can cater to fashion consumers looking for unique, handmade items with eccentric design themes and pop culture references.

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