# Vitamin-Enriched Yogurt Drinks The Raisio Benecol Honey & Lemon Drink Helps Lower Cholesterol By Michael Hemsworth | Published 2022-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/benecol-honey-lemon References: [foodbev](https://www.foodbev.com/news/raisio-launches-new-benecol-honey-and-lemon-yogurt-drink/) & [raisio](https://www.raisio.com/en/front-page/)  The Raisio Benecol Honey & Lemon yogurt drink is the a new offering from the Finland-based food company for the UK market that aims to support optimal health and more. The yogurt drink features a sweet, tangy flavor with plant stannous, which the brand says will help to lower cholesterol when enjoyed everyday. The product is arriving in packs of six servings at [Waitrose](https://www.trendhunter.com/trends/rachels-organic-mixed-berries-greek-style-yogurt) locations where it's priced at £4.50. The product also contains vitamins B1 and C to help consumers keep their [immune system in check](https://www.trendhunter.com/trends/honey-lemon-immunity-shots). Brand Manager Sneahmoyee Banerjee spoke on the new Raisio Benecol Honey & Lemon yogurt drink saying, "We’re hugely excited to announce the new flavour launch, Benecol lemon and honey yogurt drink into Waitrose, providing healthy solutions to the cholesterol lowering category and immunity support." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 44% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cholesterol-lowering Drinks:** Opportunity for food companies to create new, functional drinks aimed at improving cardiovascular health. - **Functional Beverages:** Rising interest in health and wellness is creating opportunities to add vitamins, minerals, and other benefits to beverages. - **Immune-boosting Foods:** Consumers are seeking food and beverages that support a strong immune system, creating a market for products like vitamin-enhanced yogurt drinks. ### Who This Affects Most - **Food and Beverage:** Companies in food and beverage can explore creating new functional beverages with added health benefits. - **Health and Wellness:** The growing interest in health and wellness provides opportunities for businesses to offer products that promote healthy living, such as vitamin-enhanced yogurt drinks. - **Heart Health:** The cholesterol-lowering benefits of plant stannous in Raisio Benecol Honey & Lemon yogurt drink highlight opportunities for companies to create heart-healthy products. ## Related on Trend Hunter - [Cholesterol Lowering Yogurt Shots](https://www.trendhunter.com/trends/benecol-oat-shots.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Drinkable Vitamin-Packed Yogurts](https://www.trendhunter.com/trends/petits-filous-vitamin-rich.md) - [Refreshing Yogurt-Based Drinks](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Multifunctional Yogurt Drinks](https://www.trendhunter.com/trends/morinaga-milk.md) - [Citrusy Greek Yogurt Products](https://www.trendhunter.com/trends/danone-light-fit-yogurt-range.md) - [Peachy Probiotic Yogurt Drinks](https://www.trendhunter.com/trends/yakult-plus-peach.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md)