# Youthful Bright Graphic Streetwear Bene Culture Launches the First of its SS22 Collection By Amy Duong | Published 2022-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bene-culture References: [hypebeast](https://hypebeast.com/2022/4/bene-culture-drop-1-ss22-release-info) British fashion imprint [Bene Culture](https://www.trendhunter.com/trends/bene-culture-3) introduces the Drop 1 installment of its new collection designed for the Spring/Summer 2022 season. There is a slew of unisex silhouettes that are casual and ready for the warmer temperatures. The energy of the collection is meant to be calm, yet youthful, told by the [bright and loud graphics](https://www.trendhunter.com/trends/corteiz-7) along with the brand's iconography printed across the soft hues of the pieces. The notable DOG5 graphic is a chihuahua and it can be seen throughout the seasonal collection, most notably on the blue pinstripe vest and the [oversized graphic tees](https://www.trendhunter.com/trends/beams-plus-2). Additional emblems include the globe icons that decorate the cotton heavyweight sweatpants and the beanies and the pill-shaped logos on tees and work pants. Image Credit: Bene Culture ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 69% | Activity: 22% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Youthful Streetwear:** Opportunity for graphic-driven brands to capture millennial and Gen Z consumers seeking bold fashion statements. - **Unisex Silhouettes:** Brands can appeal to gender-neutral preferences and sustainability by offering a wider range of clothing options. - **Seasonal Collections:** Opportunities exist for brands to create highly-anticipated seasonal collections that keep consumers excited for new releases. ### Industries Being Reshaped - **Fashion Apparel:** Brands can leverage bold graphics and streetwear styles to connect with younger consumers and stand out in a crowded market. - **Textile Manufacturing:** Opportunities exist to explore sustainable, eco-friendly fabrics that align with consumers' increasing desires for environmentally-conscious purchasing decisions. - **Graphic Design:** Collaborations between fashion brands and graphic artists can yield visually impactful designs that resonate with consumers and build brand loyalty. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Active-Minded Refreshing Streetwear](https://www.trendhunter.com/trends/october-collection.md)