# Pocket-Resizing Spoofs KPN Lets Apple Users Upgrade Pockets to Accommodate Bending iPhones By Laura McQuarrie | Published 2014-09-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bending-iphone References: [designtaxi](http://designtaxi.com/news/369663/Telecom-Company-Provides-Pocket-Alteration-Service-To-iPhone-6-Plus-Owners/) & [kpn](http://www.kpn.com/) In order to help [Apple](https://www.trendhunter.com/trends/iphone-pocket) customers resolve their [bending iPhone issues](https://www.trendhunter.com/trends/apple-trust-issues), Dutch Telecom company KPN set up a humorous stunt that would help them scale up their pockets. One of the issues reported with the release of the iPhone 6 Plus was that some consumers found that the oversized phone was prone to bending when placed in a pocket. In order to remedy this, KPN set up a booth where people could [upgrade a pair of pants](https://www.trendhunter.com/trends/limitededition-pocket-denim) to 'Pocket Plus,' which provides more room for a smartphone. Since there isn't much that KPN can do about the phones, this is a clever way for it to provide a solution to its customers that's also pretty humorous. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Resolving Bending Iphone Issues:** Creating innovative solutions to address the problem of iPhones bending in pockets. - **Humorous Marketing Stunts:** Utilizing humor to engage customers and provide solutions to their problems. - **Enhancing Smartphone Accessories:** Developing products and services that improve the functionality and convenience of smartphones. ### Where This Applies - **Telecommunications:** Telecom companies can explore creative ways to assist customers with smartphone issues. - **Retail Apparel:** Apparel companies can explore collaborations with smartphone companies to provide specialized pockets for their products. - **Digital Marketing:** Utilizing humor in marketing campaigns to enhance customer engagement and promote innovative solutions. ## Related on Trend Hunter - [Knitted Phone Pockets](https://www.trendhunter.com/trends/iphone-pocket.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Cheese-Inspired Fashion Statements](https://www.trendhunter.com/trends/cheese-pocket-jeans.md) - [Rolling Productivity Smartphones](https://www.trendhunter.com/trends/rollable-phablet.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Ketchup Packet Phone Cases](https://www.trendhunter.com/trends/heinz-phone-case.md) - [Uncomfortable Anti-Tech Rings](https://www.trendhunter.com/trends/uscellular.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md)