# Pliant Glassware Cups The Flexible Form of 'Shupua' Bendable Glassware Makes it Hard to Break By Christopher Magsambol | Published 2015-08-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bendable-glassware References: [gizmodo](http://gizmodo.com/squishy-glassware-is-actually-made-of-magical-crystal-c-1721157082) & [moreinspiration](http://www.moreinspiration.com/article/6172/squishy-glassware) Shupua from Japan has perfected bendable glassware for the heavy-handed. This [squishy beverage holder](https://www.trendhunter.com/trends/vssl-rift-tumbler) line is difficult to break and meant to be long-lasting, perfect for families with kids. Made from flexible, shatterproof silicone, users are able to get the look of a glass without having to worry about the maintenance and upkeep of [traditional drinking glasses](https://www.trendhunter.com/trends/minimalist-glassware). The Shupua is extremely durable -- it can be dropped, squeezed and thrown across the room, without a user having to worry about it breaking. Since the Shupua is made of silicon, this material is a [much better insulator than glass](https://www.trendhunter.com/trends/puffin-drinkware) and can help keep your drinks colder for longer. Also, the material allows far less condensation from developing outside a cup, making it a much easier grab on a hot day. Perfect for parties and everyday use, the Shupua ensures you won't have to buy new glasses again. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Bendable Glassware:** The development of bendable glassware presents an opportunity for creating durable and long-lasting drinking glasses. - **Shatterproof Silicone:** The use of shatterproof silicone in glassware opens up possibilities for creating unbreakable and safe beverage holders. - **Improved Insulation:** The enhanced insulation properties of silicone glassware allow for longer-lasting cold drinks. ### Where This Applies - **Glassware Manufacturing:** The glassware manufacturing industry can explore the production and marketing opportunities associated with bendable and shatterproof glassware. - **Plastics and Silicone Products:** The plastics and silicone products industry can capitalize on the demand for shatterproof and flexible materials in various applications, including glassware. - **Beverage Industry:** The beverage industry can leverage the improved insulation properties of silicone glassware to offer better drink experiences and market their products. ## Related on Trend Hunter - [Transparent Crystal Glasswares](https://www.trendhunter.com/trends/novaz-crystal-glass.md) - [Sustainable Upcycled Glass Cups](https://www.trendhunter.com/trends/hmm-design.md) - [Modern Sippy Cup Designs](https://www.trendhunter.com/trends/modern-sippy-cup.md) - [Break-Resistant Champagne Glasses](https://www.trendhunter.com/trends/champagne-glasses1.md) - [Stackable Minimalist Glassware](https://www.trendhunter.com/trends/aeris-doublewalled-glassware.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Nesting Gem-Like Drinking Glasses](https://www.trendhunter.com/trends/upsidedownside-glasses.md) - [Wabi-Sabi-Informed Green Glassware](https://www.trendhunter.com/trends/green-glassware.md)