# Rebellious Rulers The Arash and Kelly 'Bend the Rules' Measuring Device is Deviant By Armida Ascano | Published 2010-10-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bend-the-rules References: [holycool.net](http://www.holycool.net/2010/10/bend-rules-ruler.html) & [panik-design](http://www.panik-design.com/acatalog/Arash_and_Kelly_-___Bend_the_Rules__Ruler__.html) This instigating [office supply](https://www.trendhunter.com/trends/forming-function-nomad-collection) is a wonky ruler that encourages you to "bend the rules." Cleverly called the 'Bend the Rules' ruler, this piece by designers Arash and Kelly may not serve the intended purpose of rulers, but it sure can make you smile! The 'Bend the Rules' ruler is actually made as a satirical piece that will help your uptight friends "bend the rules accurately." The irony and impeccable humor associated with this [fun, yet non-functional](https://www.trendhunter.com/trends/bad-workflows), piece make for a [great gift idea](https://www.trendhunter.com/trends/illustrated-bookmarks) and overall hilarious little prank. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Satirical Office Supplies:** Opportunity for creating more satirical office supplies that add humor and fun into the workplace. - **Non-functional Design:** Opportunity for designing non-functional products that serve as decorative or satirical pieces. - **Hilarious Prank Products:** Opportunity for creating prank products that can be used to humorously deceive or trick others. ### Who This Affects Most - **Office Supplies:** Opportunity for introducing humor and novelty into the traditional office supply industry. - **Design and Decor:** Opportunity for creating non-functional design pieces that serve as decorative items in homes or offices. - **Gift Ideas:** Opportunity for developing hilarious and unique gift ideas that bring joy and laughter to recipients. ## Related on Trend Hunter - [Curvaceous Analog Designer Rulers](https://www.trendhunter.com/trends/rulerc-concept.md) - [Hybrid Angled Stationary Designs](https://www.trendhunter.com/trends/25-ruler.md) - [Magnifying Measurement Rulers](https://www.trendhunter.com/trends/fun-sizes-ruler.md) - [Haute Hybrid Designer Tools](https://www.trendhunter.com/trends/rotio-compass-and-ruler.md) - [Digital Design Desktop Rulers](https://www.trendhunter.com/trends/neoruler.md) - [Multifunctional Angular Desktop Rulers](https://www.trendhunter.com/trends/hexagonal-ruler-set.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Off-Kilter Desktop Accessories](https://www.trendhunter.com/trends/concept-pen-holder.md) - [Geometric Dynamic Stationary](https://www.trendhunter.com/trends/hexagonal-ruler.md)