# Skin-Amplifying Beauty Mixes Bend Beauty Transforms Your Skin From the Inside Out By Grace Mahas | Published 2020-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bend-beauty References: [bendbeauty](https://www.bendbeauty.com/) Many educated consumers now understand the link between what you eat and the way you look, and [Bend Beauty](https://www.trendhunter.com/trends/gut-glow) is setting itself apart with its [ingestible beauty products](https://www.trendhunter.com/trends/true-rx). The Canadian brand is based in Nova Scotia and uses clinically proven ingredients that work in synergy with your body to "transform your skin from the inside out." The brand offers both an Anti-Aging Formula and a Marine Collagen + Co-Factors beverage. The former focuses on skin rejuvenation with increased elasticity, hydration, and protection against UV-induced sunburn. The latter was formulated to promote healthy collagen production in the skin, giving your skin structure, firmness, and elasticity. Bend Beauty will appeal to conscious consumers as the brand only uses ingredients that are responsibly sourced. In addition, the beauty company is a member of 1% For [The Planet](https://www.trendhunter.com/trends/high-ground-elixirs), an organization whose members contribute at least one percent of their annual sales to environmental causes. Image Credit: Bend Beauty ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 58% | Activity: 76% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ingestible Beauty Products:** Bend Beauty's clinincally proven ingredients that work in synergy with the body offer disruptive innovation opportunities in the beauty industry. - **Skin Rejuvenation:** Bend Beauty's Anti-Aging Formula with increased elasticity, hydration, and protection against UV-induced sunburn presents disruptive innovation opportunities in skincare. - **Promoting Healthy Collagen Production:** Bend Beauty's Marine Collagen + Co-Factors beverage for healthy collagen production presents disruptive innovation opportunities in the wellness industry. ### Where This Applies - **Beauty:** Bend Beauty's ingestible beauty products and focus on skin rejuvenation offer disruptive innovation opportunities in the beauty industry. - **Skincare:** Bend Beauty's Anti-Aging Formula with increased elasticity, hydration, and protection against UV-induced sunburn presents disruptive innovation opportunities in the skincare industry. - **Wellness:** Bend Beauty's Marine Collagen + Co-Factors beverage for healthy collagen production presents disruptive innovation opportunities in the wellness industry. ## Related on Trend Hunter - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Glow-Boosting Skin Solutions](https://www.trendhunter.com/trends/natures-sunshine-1.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Beautifying Collagen-Rich Teas](https://www.trendhunter.com/trends/damazonia-beauty-tea.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md)