# Benchvertizing Have a Break, Have a Seat on a Kitkat Bar By Happy Hotelier | Published 2009-01-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/benchvertizing-have-a-break-have-a-seat-on-a-kitkat References: [chairblog.eu](http://www.chairblog.eu/2008/12/29/brandflakesforbreakfast-tasty-seat-for-a-candy-treat/) I have to confess: I am a daily Kitkat addict: I buy them wholesale. Now I have to have this bench to take a break on, a Tasty Seat for a [Candy Treat](https://www.trendhunter.com/trends/kinder-bueno-campaign). Hilarious. This [public space ad](https://www.trendhunter.com/trends/outdoor-advertising-campaign) is excellently in line with its well known slogan, ‘Have a break, have a [Kit Kat](https://www.trendhunter.com/trends/kitkat-sharing-bars)!’ **Implications** - Finding new and creative ways to advertise your product or service is imperative. The more unique and unexpected your advertisement, the more buzz that will be created and the more consumers are likely to take notice of your brand. You can't climb the ladder to the top without a boundless imagination when it comes to marketing mediums. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 17% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Unique Advertising:** Exploring unconventional advertising methods can generate buzz and attract consumer attention. - **Creative Marketing:** Utilizing boundless imagination in marketing mediums can help climb the ladder to success. - **Unexpected Branding:** Creating unexpected and surprising advertisements can help brands stand out in the market. ### Who This Affects Most - **Advertising:** Innovative advertising methods can disrupt the traditional advertising industry. - **Marketing:** Adopting creative marketing strategies can revolutionize the marketing industry. - **Branding:** Creating unexpected brand experiences can disrupt the branding industry. ## Related on Trend Hunter - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Workday Break-Focused Campaigns](https://www.trendhunter.com/trends/teams-meeting.md) - [Nostalgic Video Rental Pop-Ups](https://www.trendhunter.com/trends/break-better.md) - [Tax-Deductible Snack Breaks](https://www.trendhunter.com/trends/tax-deductible-snack-break.md) - [Gamer-Inspired Snacks](https://www.trendhunter.com/trends/kitkat1.md) - [Break-Focused AI Campaigns](https://www.trendhunter.com/trends/ai-campaign.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md)