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# Chewing Gum Canvases
Ben Wilson Prettifies the Streets of London

By Meghan Young | Published 2010-11-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ben-wilson
References: [lifelounge](http://www.lifelounge.com/the-lounge/news/ben-wilson-paints-gum.aspx) & [kuriositas](http://www.kuriositas.com/2010/11/ben-wilson-chewing-gum-artist-and.html)

London artist Ben Wilson has undertaken a project like no other: [painting](https://www.trendhunter.com/trends/paul-anthony-smith) [gum that has been spit out](https://www.trendhunter.com/trends/plastic-free-gum) all over the streets of his beloved city. These mini canvases have proven to be quite good as well.

Considering that littered gum does end up creating a [trashy sort of mosaic](https://www.trendhunter.com/trends/cosmologyscape) on sidewalks and footpaths all around the world (excluding Singapore, of course), Ben Wilson has stepped up their artistic potential. Check out the gallery above for his amazing works.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 68% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Street Art on Gum:** Gum on the street is more than trash, it is now a canvas for street artists to showcase their work.
- **Environmental Art:** Art on sidewalks made from biodegradable materials can have both a positive impact on the environment and keep the streets clean.
- **Upcycling in Art:** Artists can use discarded materials such as gum to create unique and sustainable pieces of art.

### Industries Being Reshaped

- **Art:** The art industry can collaborate with environmental organizations to showcase works that raise awareness of the environment through recycled or discarded mediums.
- **Sanitation:** Innovative sanitation companies can develop technologies that recycle gum into new materials, lowering the amount of waste produced in urban areas.
- **Tourism:** Gum murals can attract visitors to London and other cities, creating tourism opportunities for local businesses.

## Related on Trend Hunter

- [Bubblegum Street Art Buildings](https://www.trendhunter.com/trends/hubbabubbabuilding.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Reusable Chewing Gum Containers](https://www.trendhunter.com/trends/chewing-gum-container.md)
- [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)
- [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md)
- [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md)
- [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md)
- [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md)
- [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md)
