# Models With Unibrows Ben Toms Selects Unplucked Ladies for 'Dazed' Shoot By Shelby Lee Walsh | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ben-toms-dazed References: [bentoms](http://www.bentoms.co.uk/) & [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/ben_toms/) Oh yes, the much detested unibrow has made its way into top magazine “Dazed” in Japan earlier this year. Photographer Ben Toms has photographed for many popular magazines and regularly for Dazed and Confused. His interesting choice in models may be a signal to the mainstream that [unconventional beauty](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) is now making it to the mainstream. **Implications** - The [unibrow trend](https://www.trendhunter.com/trends/brow-fixing-gel) that has been seen in the pages of magazines focuses on people being unique and natural. Many people have started to embrace their natural beauty which has caused a surge of [natural and organic beauty products](https://www.trendhunter.com/trends/barry-m-beauty) to pile upon the shelves. People want to look beautiful without piling on the makeup. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Embracing Natural Beauty:** The surge in embracing natural beauty has created opportunities for natural and organic beauty products to cater to consumers looking for a minimalistic approach to beauty. - **Unconventional Beauty Standards:** The acceptance of unconventional beauty standards, such as the unibrow trend, has generated a demand for diverse representation in the fashion and beauty industry, leading to opportunities for inclusive and diverse marketing campaigns. - **Minimalistic Makeup:** The preference for a natural look without heavy makeup has paved the way for the development of lightweight, multi-purpose makeup products that enhance natural features while providing a minimalistic approach to beauty routines. ### Sectors Adopting This - **Natural and Organic Beauty Products:** The rise in embracing natural beauty creates an opportunity for the natural and organic beauty products industry to cater to the growing demand for sustainable, chemical-free beauty solutions. - **Fashion and Beauty Industry:** The acceptance of unconventional beauty standards fuels the need for the fashion and beauty industry to showcase diversity and inclusivity through their products, campaigns, and representation. - **Lightweight Makeup Products:** The trend towards minimalistic makeup opens up opportunities for the development and marketing of lightweight makeup products that offer a natural, effortless look. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md)