# Studded Mega Helmets Ben Toms Brings Back 80s Grunge Apparel for Dazed Digital By Rachel | Published 2009-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ben-toms-dazed-digital References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=13&ArticleID=3628&PageNum=1) & [bentoms.blogspot](http://bentoms.blogspot.com/) Photographer Ben Toms has taken a turn for the dark side with his latest photo shoot for Dazed Digital. The photographs by Ben Toms feature models looking like they could be a more attractive member of [The Ramones](https://www.trendhunter.com/trends/gap-1). Wearing leather jackets, heavily-studded clothes, rips, and wild hair, the look is heavy on grunge and light on clean cut looks. The [studded fashion photography](https://www.trendhunter.com/trends/comme-des-garons-3) by Ben Toms is a great shout out to a recent [fashion return to grunge](https://www.trendhunter.com/trends/the-october-collection). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Grunge Fashion Revival:** There is an opportunity to create disruptive innovation by updating grunge-inspired apparel with modern design and sustainable materials. - **Studded Clothing:** An opportunity exists in developing apparel that incorporates studded details in innovative and unexpected ways. - **Alternative Fashion Photography:** There is a potential for disruptive innovation in using unconventional photography techniques to showcase alternative fashion styles. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can incorporate studded details and grunge-inspired designs into their clothing lines, achieving broader appeal among younger audiences. - **Photography and Visual Arts:** Photographers can explore alternative techniques and styles to showcase edgy fashion looks, providing clients with fresh and unique perspectives. - **Sustainability:** By using eco-friendly materials and production processes, fashion companies can create grunge-inspired clothing that resonates with environmentally-conscious consumers. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Punk Rock-Themed Hardware Clogs](https://www.trendhunter.com/trends/foam-clogs-1.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md)