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# Skater Swagger Shoots
Ben Nordberg has Effortless Style and Attitude in The Block Issue 25

By Katherinev123 | Published 2011-10-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ben-nordberg
References: [designscene.net](http://www.designscene.net/2011/10/ben-nordberg-block-magazine.html) & [theblock-mag_](http://www.theblock-mag.com)

Pro skater Ben Nordberg, who hails from Bath, England, appears in this editorial for The Block magazine, Issue #25. Photographed by Beau Grealy, this mostly [black and white shoot](https://www.trendhunter.com/trends/polaroid-x-thrasher), called 'Paranoid,' features the young skateboarding pro doing his thing -- and doing it with style and swagger.

Nordberg, who is sponsored by the likes of [Vans Shoes](https://www.trendhunter.com/trends/bmx-athletes), WeSC and Nueu Eyewear, dons clothing chosen by stylist James Worthington-DeMolet. With an attitude that is calm and cool, bordering on pensive, Ben Nordberg showcases a mix of dapper and laid-back styles, including the ultimate juxtaposition of a black tux jacket and jeans (as he holds his skateboard, of course) and much more casual pieces including a rocker tee, jeans and hoodie.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 74% | Activity: 76% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Skater Fashion:** Disruptive innovation opportunity: Establish a fashion trend that captures the effortless style and swagger of pro skaters, appealing to a wider audience.
- **Skateboard Lifestyle:** Disruptive innovation opportunity: Develop a lifestyle brand that encompasses the attitude and culture of skateboarding, offering products and experiences to enthusiasts.
- **Skateboarding Media:** Disruptive innovation opportunity: Launch a digital media platform dedicated to showcasing the artistry and talent of pro skateboarders, providing a platform for them to showcase their skills and gain exposure.

### Sectors Adopting This

- **Skateboarding Apparel:** Disruptive innovation opportunity: Develop a clothing line that combines dapper and laid-back styles, catering to the fashion needs of skaters.
- **Skateboarding Equipment:** Disruptive innovation opportunity: Introduce innovative skateboarding equipment that enhances performance and comfort for pro skaters.
- **Skateboarding Photography:** Disruptive innovation opportunity: Create a platform or service that connects professional skateboarders with talented photographers for dynamic and creative skateboarding shoots.

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