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# Horn-Headed Editorials
'Animalistic' Ben Lamberty Schon Magazine Shoot is Wild

By Ryan Hinkson | Published 2010-04-11 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/ben-lamberty-schon
References: [designscene.net](http://www.designscene.net/2010/04/ryan-taylor-and-alexandre-cunha-by-ben.html) & [nineteen74](http://www.nineteen74.com/magazine/)

This Ben Lamberty Schon Magazine 'Animalistic' photo shoot featuring models Ryan Taylor and Alexander Cunha is not your regular [trip to the zoo](https://www.trendhunter.com/trends/reserve-hotel).

Ben Lamberty's 'Animalistic' photo shoot for Schon Mag is definitely more 'Where The Wild Things Are' than it is 'Animal Planet.' Neither Lamberty nor Schon Magazine is known for tame pictures, so their collective take on what is 'Animalistic' is exactly what anyone familiar with their work should expect.

**Implications** - XX

After all, the combination of familiar with unexpected can actually be super interesting and eye-catching -- just as this Animalistic shoot by Ben Lamberty is. To top it off, models Ryan Taylor and Alexander Cunha help to make this photographic work extra awesome. If only I could go to the Zoo and actually see something like this!

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 46% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Animalistic Photo Shoots:** There is opportunity for photographers to create animalistic photo shoots that mix familiarity with unexpected elements.
- **Wild-themed Fashion:** Fashion designers can create wild-themed clothing lines that incorporate animalistic elements.
- **Animal-inspired Marketing Campaigns:** Marketing teams can create animal-inspired campaigns that capture audience attention with a mix of familiarity and unexpectedness.

### Where This Applies

- **Photography:** Photographers can create animalistic photo shoots that mix familiarity with unexpected elements to differentiate their work.
- **Fashion:** Fashion designers can create wild-themed clothing lines that incorporate animalistic elements to stand out in a crowded market.
- **Marketing:** Marketing teams can create animal-inspired campaigns that capture audience attention with a mix of familiarity and unexpectedness to increase brand awareness.

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