# Ice Cream Brand Sneakers The Ben & Jerry's x Nike SB Dunk Boast a Playful and Colourful Silhouette By Kalin Ned | Published 2020-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-x-nike References: [hypebeast](https://hypebeast.com/2020/3/ben-jerrys-nike-sb-dunk-low-teaser) & [instagram](https://www.instagram.com/94_sbchef/) The [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely) x [Nike](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks) SB Dunks are sure to capture consumer attention in light of the playfully unconventional partnership and the ultra-chromatic exterior of the sneakers themselves. Collaborations between footwear and food & beverage brands have proven to be quite popular in recent years--the Arizona x [adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) partnership from last year is just one great example. The colorway of the Ben & Jerry's x Nike SB Dunks is informed by the palette of the beloved ice cream brand. Naturally, the companies also include some whimsical details like the 'CHUNKY DUNKY' annotation on the tongue which is "a play on Ben & Jerry’s classic banana, fudge, and walnut ice cream flavor." The chic and highly anticipated silhouette even boasts an eye-captivating cow print. Image Credit: Instagram @94_sbchef ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Brand Partnerships:** There is an opportunity for brands in different industries to collaborate and create unique products that capture consumer attention and drive sales. - **Color-inspired Design:** Companies can leverage the aesthetic appeal of popular brands or cultural references to create visually striking products that stand out in the market. - **Whimsical Brand Messaging:** Incorporating playful and quirky elements into product design and branding can create a sense of fun and excitement, resonating with consumers who are seeking unique and memorable experiences. ### Sectors Adopting This - **Fashion:** Collaborations between fashion and food & beverage brands can result in innovative and highly desirable products that cater to consumer's desire for unique style statements. - **Footwear:** Footwear brands can capitalize on collaborations with non-traditional partners to create bold and attention-grabbing designs that appeal to sneaker enthusiasts looking for something different. - **Food & Beverage:** Food and beverage companies can explore partnerships with fashion or footwear brands to create limited edition product lines that generate buzz and expand brand reach. ## Related on Trend Hunter - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md) - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Patterned Color-Blocked Skate Shoes](https://www.trendhunter.com/trends/sb-dunk-low-1.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md)