# Swirled Ice Cream Sandwiches The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months By Katherine Pendrill | Published 2016-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-wich References: [foodbev](http://www.foodbev.com/news/unilever-unveils-ben-jerrys-and-solero-ice-cream-innovations/) & [benjerry](http://www.benjerry.co.uk/flavours/wich) The new [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1) 'Wich range gives consumers a delicious way to start preparing for the summer months. Instead of simply offering consumers a new flavor of its famous ice cream, the brand has repackaged its best-selling varieties in the form of two tasty ice cream sandwiches. The new Ben & Jerry's 'Wich line consists of two types of [Fairtrade](https://www.trendhunter.com/trends/oat-based-1) ice cream sandwiches. The Cookie Dough 'Wich consists of cookie dough ice cream sandwiched between two soft-baked chocolate chip cookies, while the Chocolate Fudge Brownie 'Wich is made up of chocolate brownie ice cream stuffed between two double chocolate chip cookies. Both flavors are available in single packages, multi-packs, eight-count mini packs and tubs. With summer only a few months away, the new collection gives consumers a whole new way to enjoy their favorite Ben & Jerry's flavors. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ice Cream Sandwiches:** Creating new flavors of ice cream sandwiches can provide a fun and refreshing twist on traditional ice cream products. - **Repackaged Products:** Repurposing best-selling ice cream flavors into new packaging formats, like ice cream sandwiches, can attract new customers and increase sales. - **Fairtrade Ice Cream:** Promoting the use of Fairtrade ingredients in ice cream products can appeal to socially conscious consumers and differentiate the brand from competitors. ### Sectors Adopting This - **Ice Cream:** The ice cream industry can capitalize on the trend of creating innovative ice cream sandwiches to expand product offerings and attract new customers. - **Packaging:** The packaging industry can explore new designs and formats for ice cream sandwiches to enhance the consumer experience and provide convenience. - **Socially Conscious Brands:** Brands that focus on Fairtrade ingredients in their ice cream products can disrupt the ice cream industry by appealing to the growing consumer demand for ethical and sustainable options. ## Related on Trend Hunter - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Nostalgic Comforting Ice Creams](https://www.trendhunter.com/trends/ice-cream-sammie.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md)