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# Vegan Cookie Dough Desserts
Ben & Jerry's Vegan Cookie Dough Has Finally Arrived

By Katherine Pendrill | Published 2019-09-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-vegan-cookie-dough
References: [bustle](https://www.bustle.com/p/ben-jerrys-vegan-cookie-dough-ice-cream-is-finally-coming-to-the-uk-18743793) & [metro](https://metro.co.uk/2019/09/10/vegan-ben-jerrys-cookie-dough-ice-cream-finally-10716258/)

The wait is finally over for ice cream-loving vegans because Ben & Jerry's Vegan Cookie Dough is here. With the new pint, one of Ben & Jerry's most popular flavors will be available to even more consumers.

Ben & Jerry's iconic [Cookies and Dough flavor](https://www.trendhunter.com/trends/straus-family-creamery-cookie-dough-ice-cream) was originally dream up back in 1989 and was one of the first ice creams to include cookie dough. Since then, Ben & Jerry's has debuted a dairy-free version of the treat called Cookies on Cookie Dough. Now the brand is going a step further with Ben & Jerry's Vegan Cookie Dough. The new version is made of [non-dairy caramel ice cream](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series), mixed with [vegan cookie dough chunks](https://www.trendhunter.com/trends/readytobake-cookie-dough1), almonds, and rich chocolatey chunks.

The new Vegan Cookie Dough flavor joins other non-dairy Ben & Jerry's flavors such as Peanut Butter & Cookies, Chocolate Fudge Brownie, and Coconutterly Caramel’d.

Image Credit: *Ben & Jerry's.*

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 4% | Activity: 19% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Vegan Desserts:** The rise of veganism presents an opportunity for companies to create more plant-based dessert options and cater to a growing market.
- **Non-dairy Alternatives:** As more consumers seek non-dairy options, companies can innovate with new ingredients and flavors to create dairy-free versions of classic treats.
- **Cookie Dough Innovation:** Continued innovation in cookie dough textures and flavors can create new and unique dessert offerings for consumers.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can continue to develop new plant-based and non-dairy dessert products in response to a growing demand for vegan options.
- **Confectionery:** Companies in the confectionery industry can innovate with cookie dough flavors and textures to create new treats for consumers who enjoy the classic flavor of cookie dough.
- **Health and Wellness:** The rise of veganism and demand for non-dairy options in desserts presents an opportunity for companies in the health and wellness industry to create healthier and more environmentally sustainable products.

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