# S'more-Packed Ice Creams These New Ben & Jerry’s Sundaes Focus on Toasted Marshmallows By Michael Hemsworth | Published 2024-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-sundaes1 References: [grocerytrader](https://grocerytrader.co.uk/more-is-smore-in-2024-three-new-innovations-from-ben-jerrys-roll-into-freezers/) & [benjerry](https://www.benjerry.co.uk)  These new [Ben & Jerry’s](https://www.trendhunter.com/trends/ben-jerrys-change-is-brewing) Sundaes frozen treats are arriving in the UK to provide consumers with a way to enjoy some signature Americana desserts. The frozen desserts come in two varieties including the Marshmallow & S'more and the [non-dairy Oat of this Swirled](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy), which both put toasted marshmallows in the spotlight. Ice cream fans alike will enjoy ample cookie chunks and swirls of toasted marshmallow throughout with a soft whipped topping on each pint that fans of the brand's Sundaes range are sure to recall. Country Business Lead Flo Howell spoke on the new Ben & Jerry’s Sundaes frozen treats saying, "Ben & Jerry’s is known for its innovation, and we are excited to introduce three new taste adventures to fans’ spoons. Our Sundaes flavours topped with a never-before-seen whipped top continue to be a hit, so we’re thrilled to be adding two brand new flavours, Marshmallow & S’more and Oat of this Swirled to the range." Image Credit: Ben & Jerry’s ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 66% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Signature Americana Desserts:** The demand for frozen treats that feature iconic American flavors like toasted marshmallow is growing in the UK. - **Innovation in Frozen Desserts:** Consumers are seeking new and exciting flavors and textures in their ice cream options, driving the need for innovative creations like Ben & Jerry's Sundaes. - **Expansion of Non-dairy Ice Cream:** As more people adopt a non-dairy or plant-based lifestyle, the demand for non-dairy frozen dessert options continues to rise. ### Industries Being Reshaped - **Frozen Dessert Industry:** The frozen dessert industry can benefit from creating unique and indulgent ice cream flavors that capture the essence of popular American desserts. - **Food Manufacturing Industry:** Food manufacturers can explore creating innovative toppings and mix-ins that enhance the flavor experience of frozen treats like the Ben & Jerry's Sundaes. - **Plant-based Food Industry:** The plant-based food industry has an opportunity to develop delicious and satisfying non-dairy ice cream options that cater to the growing demand for dairy alternatives. ## Related on Trend Hunter - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Sundae-Inspired Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-sundae-range.md) - [S'mores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-pb-smore.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [S'mores-Flavored Waffle Cones](https://www.trendhunter.com/trends/smore-cone.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Blueish Marshmallow Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-marshmallow-sky.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md)