# Sundae-Inspired Ice Cream Pints The Ben & Jerry’s Sundae Range is Arriving in the UK By Michael Hemsworth | Published 2022-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-sundae-range References: [conveniencestore](https://www.conveniencestore.co.uk/products/ben-and-jerrys-reveals-new-sundae-range/663378.article) & [benjerry](https://www.benjerry.com)  The [Ben & Jerry’s](https://www.trendhunter.com/trends/ben-jerrys-sundaes) Sundae range is being launched by the brand in the UK to offer consumers with a way to enjoy some of their favorite desserts and sweet treats in a [frozen format](https://www.trendhunter.com/trends/sundae-swirls). The ice creams come in four varieties including Cookie Vermont-ster, Oh My! Banoffee Pie!, Hazel-nuttin' but Chocolate and Non-Dairy Berry Revolutionary, which are all crafted with premium ingredients and priced at £5.49 per pint. The ice creams each feature a [whopped topping inside the pint packaging](https://www.trendhunter.com/trends/carte-dor-sundae) that gives it the feeling of being a sundae when opened and is the perfect replacement for impromptu trips to the ice cream parlor. The Ben & Jerry’s Sundae range is arriving in the UK after a successful launch in the US market, but with a few decidedly British inspirations like the aforementioned Banoffee Pie-flavored option. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sundae-inspired Ice Cream Pints:** The development of Sundae-Inspired Ice Cream Pints is a trend creating a new way to enjoy desserts in a frozen format. - **Premium Ingredients:** The use of premium ingredients in crafting ice creams is a trend that offers an opportunity to disrupt the traditional ice cream market. - **Impromptu Purchases:** The introduction of whopped topping inside the pint packaging creates a new opportunity to encourage impromptu purchases of ice cream in stores. ### Sectors Adopting This - **Ice Cream Industry:** The ice cream industry can use the trend of Sundae-Inspired Ice Cream Pints to attract consumers with innovative products. - **Frozen Food Industry:** The frozen food industry can create new products with premium ingredients and flavors used in the Sundae-Inspired Ice Cream Pints trend. - **Retail Industry:** The retail industry can take advantage of the trend of Impromptu Purchases by placing Sundae-Inspired Ice Cream Pints near checkout lines and other high-traffic areas. ## Related on Trend Hunter - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Romantic Seasonal Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes3.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Indulgent Frozen Sundae Ranges](https://www.trendhunter.com/trends/g-frozen.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Classic Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-topped1.md)