# S'mores Ice Cream Pints Ben & Jerry's PB S'more Features Marshmallow Swirl & Extra-Large Chunks By Laura McQuarrie | Published 2024-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-pb-smore References: [prnewswire](https://www.prnewswire.com/news-releases/ben--jerrys-rolls-out-new-pints-perfect-for-salty-sweet-snackable-moments-302042139.html) & [benjerry](https://www.benjerry.com/#/)  Announced just in time for National Peanut Butter Day, [Ben & Jerry's](https://www.trendhunter.com/trends/impretzively-fudged) PB S'more is a new frozen treat that boasts the biggest chunks in the brand's ice cream to date. Building on a base of [toasted marshmallow ice cream](https://www.trendhunter.com/trends/carvel-2), graham cracker pieces and a marshmallow swirl, PB S'more features extra-large pieces of chocolate peanut butter cups. This sweet and salty Ben & Jerry's flavor reimagines a classic campfire dessert in a way that's mess-free and ready to enjoy straight from the freezer. An internal team tasting kick-started this new flavor, as did consumer demand. "We heard our fans' pleas for chocolate peanut butter cups and we were excited to include them in our take on such a nostalgic dessert," said Flavor Guru José Ureña. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 51% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Chunky Ice Cream:** Ben & Jerry's PB S'more introduces extra-large chunks for a more indulgent ice cream experience. - **Gourmet Frozen Treats:** Ben & Jerry's PB S'more elevates the classic campfire dessert with gourmet ingredients and flavors. - **Innovative Ice Cream Flavors:** Ben & Jerry's PB S'more combines unique elements like toasted marshmallows and graham cracker pieces for a creative twist on ice cream. ### Where This Applies - **Ice Cream Manufacturing:** Ben & Jerry's PB S'more sets a precedent for other ice cream manufacturers to experiment with larger and innovative mix-in ingredients. - **Frozen Desserts:** The success of Ben & Jerry's PB S'more may inspire other frozen treat brands to develop their own gourmet flavors with unique combinations. - **Consumer Packaged Goods:** The popularity of Ben & Jerry's PB S'more reflects the consumer demand for unique and indulgent frozen treats, creating opportunities for CPG companies to create innovative products. ## Related on Trend Hunter - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [S'mores-Flavored Waffle Cones](https://www.trendhunter.com/trends/smore-cone.md) - [Campfire Confection Ice Creams](https://www.trendhunter.com/trends/campfire-peanut-butter-cup-ice-cream.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md) - [Blueish Marshmallow Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-marshmallow-sky.md)