# Iconic Reduced Fat Desserts The Ben & Jerry's Moo-phoria Ice Cream is Textured and Low in Calories By Michael Hemsworth | Published 2018-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-moophoria References: [conveniencestore](https://www.conveniencestore.co.uk/products/ben-and-jerrys-launches-new-lighter-ice-cream-range/571857.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [benjerry](https://www.benjerry.com) The Ben & Jerry's Moo-phoria ice creams have been unveiled by the iconic dessert brand to address rising consumer demand for [low-calorie dessert options](https://www.trendhunter.com/trends/lec-ice-cream) as they seek to enjoy their favorite favors with less guilt. The ice creams come in two flavor varieties at present including 'Caramel Cookie Fix' and 'Chocolate Cookie Dough,' which are reported to have between 60 to 65% less fat as well as 35 to 36% less calories than existing options on the market. This makes them perfect for consumers to pick up when looking for a [guilt-free dessert](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand) as they only contain between 128 and 132 calories preserving. The Ben & Jerry's Moo-phoria ice creams are available at retailers nationwide in the UK. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-calorie Desserts:** As consumers continue to demand healthier food options, there is an opportunity for companies to create low-calorie dessert options that don't compromise on taste. - **Reduced-fat Products:** Reducing the fat content in popular food items is an opportunity for companies to create healthier alternatives while still appealing to consumers' cravings. - **Guilt-free Indulgence:** Developing products that allow consumers to indulge in their favorite treats without the guilt is an opportunity for companies to tap into an emerging market of health-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has an opportunity to innovate by developing low-calorie and reduced-fat versions of popular snacks and desserts. - **Health and Wellness:** The health and wellness industry can tap into the growing demand for guilt-free indulgence by creating products that cater to consumers seeking to live a healthy lifestyle. - **Retail:** Retailers can benefit from the trend towards low-calorie desserts and reduced-fat products by stocking items that cater to health-conscious consumers. ## Related on Trend Hunter - [Chocolaty Pie-Flavored Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-mousse-pie.md) - [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md) - [Lifestyle-Conscious Ice Cream Products](https://www.trendhunter.com/trends/oppo-brothers.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Low-Sugar Ice Cream Treats](https://www.trendhunter.com/trends/nestlfroneri-ice-creams.md) - [Permissible Low-Cal Dessert Pots](https://www.trendhunter.com/trends/g-desserts-cheeky-pots.md)