# Low-Calorie Cookie Ice Creams Ben & Jerry's Moo-phoria Contains Half the Fat of Its Regular Pints By Laura McQuarrie | Published 2018-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-moo-phoria References: [foodandwine](http://www.foodandwine.com/news/ben-jerrys-moophoria-light-ice-cream) & [benjerry](https://www.benjerry.com/flavors/moophoria) Over the past few years, a number of [low-calorie ice cream brands](https://www.trendhunter.com/trends/oppo-refreshed) have emerged and have been met with tons of enthusiastic support from consumers who are looking for better-for-you dessert options—now, Ben & Jerry's Moo-phoria line offers a new way to indulge. Ben & Jerry's recently launched a trio of Moo-phoria products in low-calorie options that highlight that the new range contains half the fat of its regular pints. The decadent, yet permissible indulgences, are offered in three [cookie-inspired flavors](https://www.trendhunter.com/trends/bakery-ice-creams): Chocolate Milk & Cookies, Caramel Cookie Fix and P.B. Dough, which boast just 140 to 160 calories per serving. As well as offering less fat and fewer calories than many traditional ice creams, Ben & Jerry's Moo-phoria line will also appeal to those who are looking to [avoid sugar alcohols and sugar substitutes](https://www.trendhunter.com/trends/denada). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Ice Cream:** Disruptive innovation opportunity: Develop innovative low-calorie ice cream flavors and formulations to cater to health-conscious consumers. - **Better-for-you Desserts:** Disruptive innovation opportunity: Create alternative dessert options that are both indulgent and healthier, appealing to consumers seeking guilt-free treats. - **Avoiding Sugar Alcohols and Substitutes:** Disruptive innovation opportunity: Invent natural and tasty alternatives to sugar alcohols and substitutes for consumers who want to avoid these ingredients in their desserts. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Develop new low-calorie dessert products and flavors to meet the growing demand for healthier food options. - **Snack Food:** Disruptive innovation opportunity: Create innovative low-calorie snack options that provide indulgence without compromising on taste and nutrition. - **Health and Wellness:** Disruptive innovation opportunity: Introduce new products and services that cater to health-conscious individuals, offering guilt-free indulgence without sacrificing on flavor. ## Related on Trend Hunter - [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Premium Full-Fat Ice Creams](https://www.trendhunter.com/trends/betterwith-ice-cream.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Chocolaty Pie-Flavored Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-mousse-pie.md) - [Lifestyle-Conscious Ice Cream Products](https://www.trendhunter.com/trends/oppo-brothers.md) - [Low-Sugar Ice Cream Brands](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/chocolate-cake-batter.md)