# Political Frozen Treats Ben & Jerry's Election Leader Ice Cream Flavors By Gemma Vardon | Published 2010-04-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-election-leader References: [designweek](http://www.designweek.co.uk/five-foot-six-creates-political-packaging-for-ben-and-jerrys/3012449.article) & [benjerry](http://www.benjerry.co.uk/moonifesto/) Ben & Jerry's is giving the nation a taste of how we'll vote this May 2010 by turning the election leaders into ice cream. Ben & Jerry's election leader ice cream offers a much tastier way to enjoy the political furore. B&J has renamed their iconic flavors for the main election hopefuls, and daily ice cream sales will be recorded for the Ben & Jerry¹s Election Swing-o-meter. In the blue corner is the super-sweet Cameron Chew Chew; packing a punch in the red corner is [Gordon Fudge Brownie](https://www.trendhunter.com/trends/brookies-cream-peaces). And, an awesome alternative in the yellow corner is none other than [Cheesecake Clegg](https://www.trendhunter.com/trends/cherry-pie-concrete)! If these aren't enough, keeping it green is Baked Alucas, while Fairtrade Fairly Nuts Monster Raving Loonies provides a smashing, nutty alternative to the others. The limited edition Ben & Jerry's election leader ice cream flavors are available at selected Ben & Jerry's scoop shops until May 6th, 2010. You herd (sorry!) it here first. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Edible Political Campaigning:** Brands can leverage election excitement by creating custom edible products that reflect political leaders, parties or issues. - **Limited Edition Promotions:** Brand's can offer limited edition items that generate excitement and encourage customers to purchase before it's too late. - **Social Media Marketing:** Brands can use social media to promote special edition products and generate buzz, excitement and engagement among followers. ### Who This Affects Most - **Food and Beverage:** Food and Beverage brands, particularly those in the dessert category, can explore creative ways to launch custom products that tie into real-time events. - **Marketing and Advertising:** Marketing agencies can work with brands to develop engaging and memorable promotions tied to real-time events and trending topics. - **Political Campaigns:** Political campaigns and organizations can use creative products as a way to engage and motivate supporters, and as fundraising opportunities. ## Related on Trend Hunter - [Voting-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-promotions.md) - [Presidential Coconut Ice Creams](https://www.trendhunter.com/trends/coconut-jubilee.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md)