# Boozy Sustainable Ice Creams Ben & Jerry's Dublin Mudslide is Arriving with a New Formula By Michael Hemsworth | Published 2022-03-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-dublin-mudslide References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-03-17T9:26:35) & [benjerry](https://www.benjerry.com/flavors)  The [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely) Dublin Mudslide ice cream is being revived by the brand with a new recipe to offer consumers a way to indulge their craving for creamy cocktail-inspire flavors. The frozen treat is crafted with an Irish cream ice cream that is packed with white chocolate chip cookies and swirls of coffee fudge along with a new spirit that is achieved using whey. The [Wheyward Spirit](https://www.trendhunter.com/trends/wheyskey) is described as being a hybrid between a sake and soda that emphasizes sustainability thanks to its sourcing from local dairy farms. Founder and CEO of Wheyward Spirit spoke on the new Ben & Jerry's Dublin Mudslide ice cream collaboration saying, "Aside from being uniquely delicious, using excess whey as the base for our spirit helps us prevent food waste and creates a more sustainable model of spirit production. I am thrilled to partner with Ben & Jerry’s to bring back a fan favorite with the same taste and less waste, using our signature spirit.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 47% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sustainable Spirit Production:** Using excess whey as a base for spirits and collaborating with companies to prevent food waste creates a more sustainable model of spirit production. - **Boozy Desserts:** Creating dessert flavors inspired by cocktails allows for indulgence in a unique and playful way. - **Local Sourcing:** Sourcing ingredients from local dairy farms promotes sustainability and supports the local economy. ### Who This Affects Most - **Alcohol Industry:** Collaborating with sustainable spirit producers can lead to unique and eco-friendly product offerings. - **Dessert Industry:** Incorporating alcohol flavors into desserts can attract consumers who are looking for a unique and playful dessert experience. - **Dairy Industry:** Sourcing dairy from local farms and highlighting sustainability initiatives can attract consumers who are looking for eco-conscious and local options. ## Related on Trend Hunter - [Luxe Liqueur Ice Creams](https://www.trendhunter.com/trends/carte-dor-baileys.md) - [Festive Branded Cocktails](https://www.trendhunter.com/trends/baileys-mudslide.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Springtime Dessert Liqueurs](https://www.trendhunter.com/trends/baileys-mint-choc-milkshake.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Liqueur-Infused Ice Cream Treats](https://www.trendhunter.com/trends/ice-cream-pralines.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Boozy Eggnog Ice Creams](https://www.trendhunter.com/trends/jenis-boozy-eggnog.md)