# Textural Churro-Inspired Ice Creams Ben & Jerry's Churray for Churros is Crunchy and Buttery By Michael Hemsworth | Published 2023-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros References: [foodbev](https://www.foodbev.com/news/ben-jerrys-expands-product-line-with-cinnamon-churro-addition/) & [benjerry](https://www.benjerry.com)  The [Ben & Jerry's](https://www.trendhunter.com/trends/bakery-ice-creams) Churray for Churros ice cream is the latest offering from the frozen treat brand that captures the essence of the namesake dessert for a decidedly chillier version. Featuring a base of buttery cinnamon ice cream, the treat is packed with churro pieces and a [crunchy cinnamon swirl](https://www.trendhunter.com/trends/sundae-swirls) to give it a blend of textures as well as flavors. The product is reported by the brand to celebrate the best aspects of churros, which includes their signature crunchy yet buttery texture with flavors of cinnamon sugar in the mix. Technical Project Leader at [Unilever](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie) Natalia Butler commented on the Ben & Jerry's Churray for Churros ice cream saying, "We interpreted the crunchy, sugary exterior of the churro into a swirl and buttery cinnamon ice cream for this flavour, while the cake-like interior texture of a churro is incorporated as soft, indulgent pieces throughout." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 31% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Textural Ice Creams:** The trend for adding various textures to ice cream creates opportunities for innovation in ingredients, packaging, and marketing. - **Churro-inspired Treats:** Churro-inspired food and drinks have been gaining popularity, providing potential for the development of new products that tap into this trend. - **Cinnamon Flavor:** Cinnamon as a flavor trend has been growing and businesses can look into incorporating it in various products or offering cinnamon-based products. ### Where This Applies - **Ice Cream Industry:** This innovation in Ben & Jerry's Churray for Churros ice cream demonstrate the potential for brands to play with textures and flavors to stand out in the crowded ice cream market. - **Bakery Industry:** Churros' growing popularity and innovative flavor combinations such as cinnamon and buttery ice cream provides the bakery industry with new product development opportunities. - **Food and Beverage Industry:** The rise of cinnamon flavor and churro-inspired treats provide opportunities for companies to tap into these trends, whether it be through offering new products or incorporating these flavors in existing ones. ## Related on Trend Hunter - [Sweet Churro-Infused Ice Creams](https://www.trendhunter.com/trends/churro-dulce-de-leche-ice-cream.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Crunchy Churro Ice Creams](https://www.trendhunter.com/trends/caramel-churro-crunch-ice-cream.md) - [Churro-Flavored Ice Creams](https://www.trendhunter.com/trends/dulce-de-leche-ice-cream.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Crumbly Cherry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-cherry-crumble.md) - [Burnt Pastry Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-fudgy-flan.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [International Dessert Coffee Creamers](https://www.trendhunter.com/trends/international-delight-cinnamon-churro.md)