# Hybrid Formula Ice Creams Ben & Jerry's Chewy Gooey Cookie Has a Milk Chocolate and Coconut Base By Michael Hemsworth | Published 2022-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie References: [foodbev](https://www.foodbev.com/news/unilever-unveils-new-ben-jerrys-ice-cream-flavour/) & [unilever](https://www.unilever.com/brands/foods-refreshment/ben-jerrys/)  The [Ben & Jerry's](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1) Chewy Gooey Cookie ice cream is being launched by the [Unilever](https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros)-owned brand to provide consumers with a way to enjoy some of their favorite flavors and textures in a new way. The ice cream is crafted with a base of [milk chocolate ice cream](https://www.trendhunter.com/trends/ben-jerrys-chocolatey-orange-chunk) along with coconut ice cream for a hybrid flavor profile that is paired with fudge flake, caramel swirls and shortbread cookie pieces. The ice cream will be launching in the US market in Q1 of 2022 at a price point between $4.99 and $5.49. Ben & Jerry's Flavor Guru Craig Koskiniemi led the creation of the new Ben & Jerry's Chewy Gooey Cookie ice cream and commented saying, "[Chewy Gooey Cookie] has a perfect balance of milk chocolate and coconut as a base, the caramel swirl for sweetness and a great cookie crunch for texture." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hybrid Formula Foods:** Companies can explore creating unique hybrid food products, combining different flavor profiles to create an entirely new product for consumers. - **Texture-based Innovation:** Opportunities to innovate in the food industry include exploring unique textures and combinations to enhance the overall taste experience. - **Niche Flavor Profiles:** By catering to specific tastes, companies can create a unique selling point for their products and gain a following in the market. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore new flavor combinations and textures to create unique product offerings for consumers. - **Packaged Foods:** Packaged food companies can innovate by creating hybrid formula products, combining different food types and flavors to cater to consumer preference. - **Ice Cream Industry:** The ice cream industry has the opportunity to innovate by exploring unique flavor profiles and combinations, offering a variety of options for consumers. ## Related on Trend Hunter - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Cookie Dough Snack Mixes](https://www.trendhunter.com/trends/cookie-dough-mix.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md)