# Social Good Ice Creams The Ben & Jerry’s Change Is Brewing Ice Cream is a Limited Batch Flavor By Michael Hemsworth | Published 2021-09-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-change-is-brewing References: [chewboom](https://www.chewboom.com/2021/09/21/ben-jerrys-launches-new-change-is-brewing-ice-cream-flavor/) & [benjerry](https://www.benjerry.com) The [Ben & Jerry’s](https://www.trendhunter.com/trends/ben-jerrys-sundaes1) Change Is Brewing ice cream is the latest offering from the brand as part of its Limited Batch lineup that will provide consumers with a tasty frozen treat that's also focused on social good. The ice cream gets its rich coffee flavor thanks toBLK & Bold, which is the first Black-owned and nationally distributed coffee company that gives 5% of its profits to youth support initiatives. The [fudge brownies in the ice cream](https://www.trendhunter.com/trends/brookies-cream-peaces) are supplied by longtime partner and values-led partner [Greyston Bakery](https://www.trendhunter.com/trends/grace-farms-foods-and-greyston-bakery), while the branding is the work go multidisciplinary artist Laci Jordan. The Ben & Jerry’s Change Is Brewing ice cream is available at a price point ranging from $4.49 to $5.69 per pint with a portion of sale proceeds going to support grassroots groups in the US looking to transform public safety. Image Credit: Ben & Jerry’s ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 66% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Foods:** Offering foods that not only taste great, but also give back to social initiatives or causes can appeal to consumers who want to make a difference through their purchases. - **Partnering with Societal Contributing Businesses:** Collaborating with businesses that prioritize social contributions can not only lead to innovative products or services, but can also provide opportunities for cross-promotion and increased awareness for social issues. - **Multidisciplinary Branding:** Brands can tap into diverse creatives and their talents to create unique branding experiences that resonate with various audiences and inspire social change. ### Where This Applies - **Food & Beverage:** The food and beverage industry can incorporate socially conscious products to meet consumer demands and make a meaningful impact on social issues. - **Socially Responsible Business:** Businesses that prioritize social contributions and initiatives can foster partnerships with other companies and organizations that share their values, and collectively work towards positive change. - **Arts & Design:** Creative industries such as arts and design can collaborate with socially responsible companies to develop branding and visual identity that champions social issues and promotes awareness and change. ## Related on Trend Hunter - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Voter Activation Ice Creams](https://www.trendhunter.com/trends/churn-out-the-vote.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md) - [Ethically Sourced Chocolate Treats](https://www.trendhunter.com/trends/tonys-chocolonelys-and-ben-jerrys.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Cold Brew Ice Cream Collabs](https://www.trendhunter.com/trends/chapmans.md) - [Refugee-Supporting Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sunny-honey-home.md)