# Ice Cream Instagram Ads The Ben & Jerry's Capture Euphoria Campaign Relies on Social Media By Meghan Young | Published 2012-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerrys-capture-euphoria References: [psfk](http://www.psfk.com/2012/11/ben-jerrys-instagram-campaign.html) & [benjerry](http://www.benjerry.com/) Social media has allowed companies to interact with their customers in ways they have never been able to do before and now this interaction is reaching new heights as the [Ben & Jerry's](https://www.trendhunter.com/trends/make-some-motherchunkin-change) Capture Euphoria ad campaign shows. It involves fans of the ice cream brand being featured in local ads by participating in the [Instagram](https://www.trendhunter.com/trends/beechers-handmade-cheese) movement revolving around the #captureeuphoria tag. Created in partnership with creative agency Silver+Partners and Haworth Marketing+Media, the Ben & Jerry's Capture Euphoria ad campaign will feature 20 of the best images depicting happy people eating ice cream. A fun and interactive way to include real people in their print ads, one of the first features a photo from Megan, which has been placed the back of a magazine. That magazine will be handed out in her community. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **User-generated Content Advertising:** Brands are utilizing user-generated content for their ad campaigns, providing an opportunity for creative agencies to develop campaigns that facilitate user participation. - **Social Media Advertising:** Social media platforms are becoming a crucial aspect of advertising, making it essential for businesses to develop campaigns that operate across various social media platforms and reach a wider audience. - **Interactive Advertising Campaigns:** Interactive ad campaigns are becoming increasingly popular, indicating an opportunity for businesses to create campaigns that allow for user participation and engagement. ### Where This Applies - **Advertising:** Advertising agencies who are adept at social media and user-generated content can seize the opportunity to develop campaigns that can resonate with their target audience. - **Fmcg/food and Beverage:** Companies in the FMCG industry can recreate the user-generated content model for their products and services, generating engagement and buzz around their brand. - **Social Media:** Social media platforms can leverage this trend to provide interactive experiences for their users and attract businesses who are looking for ways to reach new audiences. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Carefree Ice Cream Campaigns](https://www.trendhunter.com/trends/hagendazs-x-pierre-herm-campaign.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Ice Cream-Inspired Campaigns](https://www.trendhunter.com/trends/dairy-queen-canada.md) - [Thoughtful Ice Cream Campaigns](https://www.trendhunter.com/trends/miniwinmonday.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md)