# Interactive Ice Cream Musicals Ben & Jerry’s ‘Moosical’ Celebrates the Brand's 3 By M | Published 2013-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerry-moosical References: [benjerry](http://www.benjerry.co.uk/our-story/moosical-timeline) & [benjerry](http://www.benjerry.co.uk/) Ben and Jerry plan to celebrate their ice cream brand’s 35th anniversary on May 9th with a unique musical [Twitter](https://www.trendhunter.com/trends/rocktangle) fusion ‘Moosical’ show at the [Rich Mix](https://www.trendhunter.com/trends/the-carlyle-hotel) theater. Songs, rapping, improv, dance, ice cream and Ben and Jerry’s world-renowned cow mascot Woody all come together to tell the story of how Ben and Jerry went from gas station ice cream junkies to the world-famous ice cream elite of today. The coolest part? Ben and Jerry’s ‘Moosical’—featuring the hand-picked comical talents of ‘Abandoman’ and Lloyd Griffiths—will encourage the audience to tweet their opinions with the hashtag #moosical during the show. The performers then can adjust and structure their performance in real-time according to the audience’s feedback making ‘Moosical’ the first audience-customized performance of its kind. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Real-time Audience Interaction:** Creating customized performances based on real-time feedback from the audience. - **Social Media Integration:** Incorporating social media into live performances to encourage audience engagement and participation. - **Branded Entertainment:** Using entertainment as a way to celebrate a brand's milestones and connect with consumers in a unique and memorable way. ### Industries Being Reshaped - **Live Events:** Exploring opportunities to use technology to enhance live events and create more engaging experiences for attendees. - **Social Media Marketing:** Developing strategies that use social media to encourage consumer engagement and participation in brand experiences. - **Food and Beverage:** Innovating within the food and beverage industry to create unique branded experiences that stand out to consumers and increase brand loyalty. ## Related on Trend Hunter - [Chocolaty Pie-Flavored Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-mousse-pie.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Entrepreneur-Created Ice Cream Favors](https://www.trendhunter.com/trends/sweet-mango-memories.md)