# Freeconomics & Food 2 Ben & Jerry Give Out Free Ice Cream By Cowbag | Published 2008-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-jerry-free-birthday-ice-cream-you-cone-forget-their-birthday References: [benjerry](http://www.benjerry.co.uk/coolclub/?mtk=463>) Ice cream company Ben and Jerry is turning 30 on April 29th and to celebrate, they are giving away [free ice cream](https://www.trendhunter.com/trends/ice-cream-day-deal). Simple, but nice. And it is good to know that [big companies](https://www.trendhunter.com/trends/biggby-coffee-30th-anniversary) so somethings give you something for nothing just because its their birthday and they can. They are even being extra nice to everyone else who is turning 30 this year who get extra [Ben & Jerry goodies](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars) just for getting old. Just a kind of cutsie, free birthday promotion thing that has made me smile, so it must be working. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 8% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Free Food Promotions:** Opportunity for businesses to attract customers by offering free food promotions on special occasions. - **Birthday Marketing:** Disruptive innovation opportunity for companies to create personalized promotions and giveaways for customers celebrating their birthdays. - **Generosity Marketing:** Potential for businesses to generate positive brand perception by spontaneously giving away free products or services. ### Industries Being Reshaped - **Food & Beverage:** Opportunity for food and beverage companies to leverage free promotions to attract new customers and increase brand loyalty. - **Event Planning:** Disruptive innovation opportunity for event planning businesses to incorporate free food promotions as a strategy to enhance the attendee experience and increase event engagement. - **Marketing & Advertising:** Potential for marketing and advertising agencies to develop creative campaigns centered around free giveaways and promotions, leveraging the emotional impact of generosity marketing. ## Related on Trend Hunter - [Celebratory Complimentary Cake Promotions](https://www.trendhunter.com/trends/free-mini-bundt-cakes.md) - [Birthday Cupcake Promos](https://www.trendhunter.com/trends/limitededition-cupcake-line.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/marble-slab-creamery.md) - [Festive Soft Serve Offerings](https://www.trendhunter.com/trends/original-soft-serve.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Anniversary Dessert Campaigns](https://www.trendhunter.com/trends/berry-happy-birthday.md) - [Voting-Encouraging Ice Cream Promotions](https://www.trendhunter.com/trends/ice-cream-promotions.md)