# Succulent Sustainable Packaging Ben & Jerry's Latest Initiative is a Scream By Jordan M | Published 2011-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ben-and-jerrys-packaging References: [globalpackagegallery](http://www.globalpackagegallery.com/main.php/key/sustainable%20packaging?g2_itemId=17429) & [benjerry](http://www.benjerry.ca/) Ben and Jerry's packaging is an innovative aspect of the company's image that is not always recognized for it's significance. In addition to their well-documented philanthropic programs that benefit everyone from the homeless to ex-cons working hard on a second chance, the company has a long track-record of constantly [innovating their production processes](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) to make Ben and Jerry's packaging as green as possible. So while you might still feel guilty for indulging in some of their ice cream from time to time, it will no longer have to be on account of the environment. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** Ben & Jerry's commitment to sustainable packaging presents opportunities for disruptive innovation in the packaging industry. - **Green Production Processes:** Innovations in green production processes by Ben & Jerry's open up disruptive opportunities in the food manufacturing sector. - **Philanthropic Initiatives:** Ben & Jerry's philanthropic programs offer opportunities for disruptive innovation in corporate social responsibility and social impact sectors. ### Sectors Adopting This - **Packaging Industry:** The sustainable packaging trend initiated by Ben & Jerry's creates disruptive innovation opportunities in the packaging industry. - **Food Manufacturing:** The adoption of green production processes by Ben & Jerry's presents disruptive innovation opportunities in the food manufacturing sector. - **Corporate Social Responsibility:** Ben & Jerry's philanthropic initiatives prompt disruptive innovation opportunities in the corporate social responsibility industry. ## Related on Trend Hunter - [Sustainable Ice Cream Lineups](https://www.trendhunter.com/trends/ben-jerrys-x-tonys-chocolonely.md) - [Recyclable Apple Packaging Initiatives](https://www.trendhunter.com/trends/superfresh-growers-1.md) - [Sustainable QSR Dessert Packaging](https://www.trendhunter.com/trends/mcflurry-packaging.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Pint-Sized Ice Cream Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md)