# Branded Ice Cream E-Shops Consumers May Now Purchase Ben & Jerry's Online via the Official Store By Laura McQuarrie | Published 2017-07-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ben-and-jerrys-online References: [prnewswire](http://www.prnewswire.com/news-releases/ben--jerrys-is-now-available-from-our-door-directly-to-yours-300485183.html) & [store.benjerry](http://store.benjerry.com/) While there are plenty of places to order ice cream online, [Ben & Jerry's](https://www.trendhunter.com/trends/ben-and-jerrys-1) fans will definitely want to take advantage of the official new Ben & Jerry's online store. The all-new web shop sells an assortment of the brand's food products, including Ice Cream Pints, Frozen Yogurt, [Pint Slices](https://www.trendhunter.com/trends/ben-jerrys-peaces) and its brand-new [Non-Dairy range](https://www.trendhunter.com/trends/oolie-directtoconsumer), plus a variety of branded apparel with slogans like "Likes To Spoon." Ben & Jerry's remarks that its venture into the world of e-commerce comes at a time when fans want to conveniently place an order for ice cream treats via their mobile devices without leaving home. Across multiple industries, brands are embracing the direct-to-consumer model as a means of fostering a sense of community and greater connections with consumers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 29% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Direct-to-consumer Model:** Embracing a direct-to-consumer model allows brands to foster a sense of community and build stronger connections with consumers. - **E-commerce Expansion:** Brands venturing into e-commerce create convenience for consumers and tap into the growing trend of online shopping. - **Branded Merchandise:** Selling branded apparel and merchandise alongside products creates additional revenue streams for brands. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the direct-to-consumer model to connect with consumers on a deeper level, promoting customer loyalty. - **Apparel and Fashion:** Retailers in the apparel and fashion industry can expand their reach by incorporating e-commerce into their business models, offering customers the convenience of online shopping. - **Marketing and Advertising:** The marketing and advertising industry can explore opportunities in helping brands develop and promote their branded merchandise for online stores. ## Related on Trend Hunter - [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Chocolate-Packed Dairy-Free Frozen Desserts](https://www.trendhunter.com/trends/ben-jerrys-chocolate-caramel-brownie-nondairy.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md)