# Cookie Dough-Centered Desserts Ben & Jerry's Cookie Dough Cores Elevate a Popular Flavor By Laura McQuarrie | Published 2019-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-and-jerrys-cookie-dough-cores References: [prnewswire](https://www.prnewswire.com/news-releases/ben--jerrys-newest-flavors-in-a-word-dough-licious-300782298.html) & [benjerry](http://benjerry.com/cores) Ben & Jerry's is expanding upon its [Cores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-sundaes2) with the all-new Ben & Jerry's Cookie Dough Cores, which offer an elevated take on the classic chocolate chip cookie dough ice cream. The Cookie Dough Cores are being introduced in three varieties: Chocolate Chip Cookie Dough Core, Sweet Like Sugar Cookie Dough Core and the Wake & "No Bake" Cookie Dough Core, which pairs ice cream with peanut butter cookies, peanut butter ice cream and a cookie dough core. This new product range from Ben & Jerry's draws inspiration from the 80s, when the brand took a suggestion from a fan to add raw [cookie dough chunks](https://www.trendhunter.com/trends/straus-family-creamery-cookie-dough-ice-cream) to vanilla ice cream. Due to the nature of the product, the flavor had to made handmade and was only available to locals on a limited basis—now, these pints can be conveniently purchased and enjoyed by all. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Elevated Cookie Dough:** There is a trend towards offering elevated versions of traditional cookie dough desserts, such as Ben & Jerry's Cookie Dough Cores. - **Flavor Innovation:** Flavor innovation is a trend seen in the introduction of new Cookie Dough Core varieties like Sweet Like Sugar and Wake & "No Bake". - **"80s Retro" Inspiration:** Drawing inspiration from the 80s, brands like Ben & Jerry's are incorporating retro elements into their new cookie dough products. ### Sectors Adopting This - **Ice Cream:** The ice cream industry can explore disruptive innovation opportunities by developing unique and elevated cookie dough flavors and products. - **Frozen Desserts:** The frozen dessert industry can capitalize on the trend of offering cookie dough-centered desserts by creating innovative and attractive product options. - **Food Manufacturing:** Food manufacturing companies can embrace the trend of offering nostalgic-inspired cookie dough products by incorporating retro elements into their packaging and marketing strategies. ## Related on Trend Hunter - [Cookie Dough Snack Mixes](https://www.trendhunter.com/trends/cookie-dough-mix.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Cookie Dough-Packed Ice Creams](https://www.trendhunter.com/trends/cookie-dough-moose-tracks.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md) - [Hybrid Formula Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-chewy-gooey-cookie.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md)