# Burrito-Inspired Ice Cream Ben and Jerry's Brrr-ito Helps Celebrate 4/20 in a Drug-Free Way By Meghan Young | Published 2016-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ben-and-jerrys-brrrito References: [refinery29](http://www.refinery29.com/2016/04/108690/ben-and-jerrys-brrrito) & [benandjerrys](http://www.benandjerrys.com) The Ben and Jerry's Brrr-ito is one way to celebrate 4/20. Although many people would have preferred a carton of ice cream laced with cannabis, unfortunately the company wasn't at liberty to distribute drugs through its delicious product. But what happens when you smoke weed? You tend to get very, very hungry. So the Ben and Jerry's Brrr-ito is meant to appear to be a big satisfying meal for those in need of one. Complete with a [crepe-like waffle cone](https://www.trendhunter.com/trends/birthday-cake-oreo-cookie-ice-cream-taco), the Ben and Jerry's Brrr-ito boasts whatever ice cream flavor a person wants. It's then drizzled in hot fudge and topped with cookie crumbles. Of course, the shape of the Brrr-ito also resembles a big bud, which people will get a kick out of. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-inspired Food:** Opportunity for creating innovative food products that incorporate the flavors and themes of cannabis without the psychoactive effects. - **Novel Ice Cream Formats:** Exploration of new ice cream presentation styles, such as the burrito-inspired Brrr-ito, to offer unique and exciting eating experiences. - **Merging Flavors and Concepts:** Mixing unconventional ingredients and concepts to create unexpected and enticing flavor combinations, like the fusion of ice cream and burritos. ### Where This Applies - **Food and Beverage:** Exploring new possibilities in the food and beverage industry to capitalize on the growing interest in cannabis-themed products. - **Frozen Desserts:** Innovating in the frozen desserts market by introducing unconventional formats and flavors to cater to adventurous consumers. - **Street Food:** Adapting popular street food concepts, such as burritos, into unconventional products like ice cream to create a buzz and attract new customers. ## Related on Trend Hunter - [Cannabis-Infused Ice Cream](https://www.trendhunter.com/trends/emack-bolio.md) - [Textural Churro-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros.md) - [Super-Premium Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars.md) - [Ice Cream-Inspired Cannabis Candies](https://www.trendhunter.com/trends/insa-black-raspberry-ice-cream-chocolate.md) - [Toronto Ice Cream Deliveries](https://www.trendhunter.com/trends/ben-and-jerrys-1.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Chocolatey Strawberry Ice Creams](https://www.trendhunter.com/trends/chocolate-covered-strawberry-ice-cream.md) - [Brownie-Infused Ice Cream Treats](https://www.trendhunter.com/trends/peace-pop.md)