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# Hydration-Driven Fruit Beverages
Belvoir Farm Introduced a Series of New Refreshments

By Michael Hemsworth | Published 2024-12-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/belvoir-farm
References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/56456/belvoir-farm-expands-line-of-non-alcoholic-cocktails-and-no-sugar-cordials/) & [belvoirfarm](https://belvoirfarm.co.uk)

![Hydration-Driven Fruit Beverages](https://cdn.trendhunterstatic.com/thumbs/554/belvoir-farm.jpeg)

These new products from [Belvoir Farm](https://www.trendhunter.com/trends/botanical-soda) are making their debut to provide consumers with a way to elevate their hydration needs and even enjoy an alcohol-free cocktail. The brand has introduced the No Added Sugar Apple & Blackcurrant Cordial that can be added with water into a water bottle for a flavorful refreshment that will encourage [everyday hydration](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate). The brand is also showcasing [Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/functional-nonalcoholic-drinks) with the Raspberry Margarita in the spotlight, while the range also features Passionfruit Martini, Peach Bellini, Rhubarb & Ginger G&T and Lime & Yuzu Mojito options.

MD Pev Manners commented on the new releases from Belvoir Farm saying, "We’re thrilled to bring this new cordial to the market. By removing added sugars and using plant-based sweeteners, we’ve created a cordial range that aligns with the growing demand for healthier, natural drinks containing nothing artificial.”

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 71% | Activity: 80% | Freshness: 32%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **No-added-sugar Drinks:** The demand for beverages with no added sugar is rising as consumers seek healthier alternatives, prompting innovation in the formulation of sweeteners.
- **Non-alcoholic Cocktails:** Non-alcoholic cocktails are gaining popularity as consumers look for sophisticated flavors without the alcohol content, opening new opportunities in the beverage industry.
- **Flavorful Hydration:** Hydration drinks that offer unique and bold flavors are captivating consumers who desire more variety and excitement in their daily water intake.

### Who This Affects Most

- **Beverage Manufacturing:** The beverage manufacturing industry is expanding to include a broader range of low-sugar and alcohol-free products, reflecting consumer health trends.
- **Natural Sweetener Production:** Natural sweetener production is experiencing growth as more beverage companies seek to replace artificial additives with healthier options.
- **Functional Food and Drink:** Functional food and drink industries are evolving by incorporating health-focused ingredients like plant-based sweeteners and offering diverse flavor profiles.

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- [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md)
