# School-Compliant Sparkling Fruit Juices Belvoir Farm FRUiTZ Drinks Have a 100% Natural Recipe By Michael Hemsworth | Published 2026-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/belvoir-farm-fruitz References: [foodbev](https://www.foodbev.com/news/belvoir-farm-launches-school-compliant-sparkling-juice) & [belvoirfarm](https://belvoirfarm.co.uk)  The [Belvoir Farm](https://www.trendhunter.com/trends/belvoir-farm) [FRUiTZ](https://www.trendhunter.com/trends/fruitz) sparkling juice drinks are a new lineup of school-friendly refreshments crafted with the increased demand for nutrition-minded beverages in mind. The drinks are crafted with a 100% natural ingredient recipe that includes real fruit juice, zero added sugar and no sweeteners to give each one a clean label formulation. The canned refreshments come in three flavors including Cherry & Raspberry, Passion Fruit & Mango and Orange & Pineapple, which each come in 330ml cans. Senior Brand Manager Charlotte Rogers spoke on the Belvoir Farm FRUiTZ sparkling juice drinks saying, "In a category often dominated by artificially sweetened options and ingredients that are difficult to pronounce, we’ve listened to teens and created a range that delivers the real fruit juice and no added sugar claims that they are looking for, while making it bold, fizzy and available in a can format.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 57% | Activity: 66% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **All-natural Beverage Formulations:** Growing consumer demand for beverages with clean label ingredients creates opportunities for brands to innovate with natural recipes that appeal to health-conscious individuals. - **Functional Beverage Packaging:** The popularity of convenient and eco-friendly packaging solutions, such as canned formats, opens avenues for brands to offer functional beverage packaging that aligns with sustainability trends. - **Fruit-forward Flavor Innovations:** The exploration of diverse fruit combinations in beverages provides a platform for brands to introduce exciting new flavors that cater to adventurous palates and health-driven preferences. ### Where This Applies - **Non-alcoholic Beverage Industry:** This industry is experiencing growth as it adapts to the increasing consumer interest in health-oriented drinks, paving the way for the development of naturally sweetened, sparkling beverages. - **School and Educational Retail:** Schools and educational retailers can benefit from stocking beverages that align with nutritional guidelines, promoting drink options that prioritize natural ingredients for student consumption. - **Natural and Organic Food Industry:** Brands within this sector are innovating by integrating more authentic, real fruit ingredients to satisfy the shift towards holistic nutrition and transparency in consumer products. ## Related on Trend Hunter - [Sparkling Juice Campaigns](https://www.trendhunter.com/trends/break-out-the-fancy-juice.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Edgy Gut Health Beverages](https://www.trendhunter.com/trends/killer-fruit.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Foam-Topped Fizzy Drinks](https://www.trendhunter.com/trends/bv-bevies.md) - [Refreshing Reduced Sugar Juices](https://www.trendhunter.com/trends/tropicana-fresh-light.md) - [Organic Fruit Punch Juices](https://www.trendhunter.com/trends/organic-fruit-punch-juice-beverage.md) - [Free-From Concentrated Juice Drinks](https://www.trendhunter.com/trends/real-fruit-refreshers.md) - [Juicy Tangerine Beverages](https://www.trendhunter.com/trends/tizz.md)