# Functional Botanical Beverages The New 'Belvoir Botanicals' Range Boasts Holistic Health Benefits By Katherine Pendrill | Published 2016-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/belvoir-botanicals References: [foodbev](http://www.foodbev.com/news/belvoir-fruit-farms-develops-range-of-functional-botanical-drinks/) & [belvoirbotanicals](http://www.belvoirbotanicals.co.uk/) 'Belvoir Botanicals' is a new range of [functional beverages](https://www.trendhunter.com/trends/journee) that boast holistic health benefits. With a growing consumer demand for functional drinks, this new line serves as a more natural way to support overall health. The Belvoir Botanicals range, consists of four delicious drinks, each of which boasts a different health benefit. For instance, the Cucumber & Mint drink includes ingredients such as dandelion, milk thistle and vitamin C to keep consumers feeling refreshed. On the other hand, the Mandarin & Hibiscus drink helps support [healthy skin](https://www.trendhunter.com/trends/pretty-hot-margarita) with ingredients such as goji berries and vitamin C. Each drink is made with all-natural ingredients, with no sugar, sweeteners or anything artificial added. The new range is likely to appeal to consumers who prefer [natural products](https://www.trendhunter.com/trends/sekwl), but are still looking for drinks with functional properties. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Beverages:** As there is a growing demand for functional drinks, companies can innovate by creating all-natural functional beverages with holistic health benefits. - **Botanical Ingredients:** Using botanical ingredients in beverages that offer health benefits can be a disruptive innovation in the functional beverage industry. - **Holistic Health:** Incorporating holistic health benefits into functional beverages can set companies apart in the growing market of natural and functional drinks. ### Who This Affects Most - **Beverage Industry:** Functional botanical beverages can disrupt the beverage industry by offering natural drinks that support overall health and wellness. - **Health and Wellness Industry:** With consumers increasingly prioritizing natural and holistic health products, the health and wellness industry can benefit from offering functional botanical beverages. - **Natural Products Industry:** Functional botanical beverages can drive innovation in the natural products industry by incorporating all-natural ingredients that offer functional health benefits. ## Related on Trend Hunter - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [School-Compliant Sparkling Fruit Juices](https://www.trendhunter.com/trends/belvoir-farm-fruitz.md) - [Botanical Mocktail-Like Beverages](https://www.trendhunter.com/trends/fentimans-botanically-brewed.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md)