# Single-Serve Soft Snack Bars The Belvita Soft Bakes Blueberry Targets On-the-Go Shoppers By Michael Hemsworth | Published 2020-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/belvita-soft-bakes References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/belvita-adds-blueberry-flavour-single-serve-range-02-03-2020/) & [belvitabreakfast](https://www.belvitabreakfast.com) The [Belvita Soft Bakes](https://www.trendhunter.com/trends/belvita-pricemarked-pack) [Blueberry](https://www.trendhunter.com/trends/blueberry-energy-bar) has been announced by the brand as a new snack option for time-poor consumers who are looking to fuel up while out of the house. The new snack bar flavor will be available as a single-serve option that's perfect for shoppers who don't have a snack on hand or the time to eat a full meal. The 50 gram single bar will retail for 60p in the UK and contains five whole grains. Brand Executive for Belvita at [Mondelēz International](https://www.trendhunter.com/trends/belvita-fruit-crunch-bars) Alice Cuthill spoke on the Belvita Soft Bakes Blueberry saying, "Belvita Soft Bakes Blueberry is the perfect product for shoppers looking for a convenient breakfast to give them energy for the whole morning. The Blueberry flavor has been incredibly popular with shoppers in its multi-pack format, and we anticipate this will continue with the launch of the product in single-serve format.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Convenient Snacking:** The rise of single-serve soft snack bars caters to time-poor consumers who are looking for quick, on-the-go snack options. - **On-the-go Nutrition:** Single-serve soft snack bars provide a convenient and nourishing alternative to traditional meal options for time-scarce individuals. - **Personalized Portioning:** The availability of single-serve soft snack bars allows consumers to easily control their portion sizes and avoid wastage. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for convenient and portable snack options like single-serve soft snack bars. - **Health and Wellness:** The health and wellness industry can leverage single-serve soft snack bars as a nutritious and satisfying solution for busy individuals seeking balanced on-the-go options. - **Packaged Foods:** Companies in the packaged foods industry have an opportunity to innovate by developing new flavors and varieties of single-serve soft snack bars to cater to different consumer preferences and dietary needs. ## Related on Trend Hunter - [Reduced Sugar Breakfast Bars](https://www.trendhunter.com/trends/belvita-fruit-crunch-bars.md) - [Price-Marked Breakfast Snack Bars](https://www.trendhunter.com/trends/belvita-pricemarked-pack.md) - [Dessert Biscuit Breakfast Snacks](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut.md) - [Baked Breakfast Bars](https://www.trendhunter.com/trends/soft-baked-oat-bars.md) - [Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/soft-baked-muffin-bars.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Energy-Elevating Snack Bars](https://www.trendhunter.com/trends/soreen-lift-bar.md) - [Smart Snacking Bakery Bars](https://www.trendhunter.com/trends/natures-bakery-snack-bars.md) - [Nutritious Reformulated Snack Bars](https://www.trendhunter.com/trends/go-ahead-fruit-oat-bakes.md)