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# Bow-Tied Booze Bottles
The Belvedere Vodka Cannes 2011 Glitters with Luxury

By Michael Hines | Published 2011-04-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/belvedere-vodka-cannes-2011
References: [bornrich](http://www.bornrich.com/entry/celebrating-cannes-2011-with-belvedere-vodka/)

Vodka aficionados should start saving now if they want to add the new [Belvedere Vodka](https://www.trendhunter.com/trends/organic-infusions-vodka-soda) Cannes 2011 to their collection. Belvedere Vodka is celebrating its fifth year at the Cannes Film Festival by debuting a [limited edition bottle of vodka](https://www.trendhunter.com/trends/vodka-by-saintwoods) designed to get you literally drunk off of luxury.

The Belvedere Vodka Cannes 2011's bottle was designed by Italian designer Roc Sine Labe Doli and is covered in platinum with a sequin-filled bowtie adorning its neck. The bottle will be presented in a "ceremonial" way and is said to cost $800 a pop. While I will not be attending the Cannes Film Festival this year, I look forward to seeing other alcohol companies attempting to one-up one another. Belvedere has set the bar -- will anyone raise it?

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 9% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Alcohol Bottles:** Creating high-end, unique and visually striking designs on bottles for premium alcoholic beverages.
- **Limited Edition Alcoholic Products:** Creating bespoke alcoholic products to increase engagement with customers.
- **Exclusive Events and Commemorative Products:** Hosting exclusive events and issuing customized products to commemorate popular cultural events.

### Sectors Adopting This

- **Alcohol Industry:** Incorporating unique and visually captivating designs for marketing rollouts.
- **Luxury Goods Industry:** Developing high-end alcoholic products that are visually distinct and available exclusively through limited time offers and events.
- **Hospitality Industry:** Enhancing consumer experience and engagement by offering premium and limited-time alcoholic drinks to commemorate special events and occasions.

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