# Weekly Summer Cocktail Sessions The Belvedere Sunset Sessions Take Place Each Week at Sky Garden By Rebecca Byers | Published 2017-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/belvedere-sunset-sessions References: [eventmagazine](http://www.eventmagazine.co.uk/inside-belvederes-sunset-sessions-sky-garden/brands/article/1432934) Hosted every Wednesday through Thursday at Sky Garden's City [Garden Bar](https://www.trendhunter.com/trends/louix-louis-sky-garden) in London, the [Belvedere Sunset Sessions](https://www.trendhunter.com/trends/organic-infusions-vodka-soda) series kicked off the 2017 season with an event centered around a music performance. The series aims to showcase Britain's grass roots talent throughout the summer 2017 season. The series of events will start on Wednesdays, Thursdays and Fridays at 6:30PM, while the Saturday night series will kick off at 9:30PM. The launch event for the 2017 Belvedere Sunset Sessions season boasted a performance by artist Ray BLK at sunset, offering stunning views of the city as guests enjoyed the [signature Belvedere cocktails](https://www.trendhunter.com/trends/seasonal-cocktail) exclusively available at the Garden Bar for the duration of the series. Signature cocktails offered this year include the Belvedere Citrus Spritz, Rose Garden Spritz and the Eucalyptus Garden Spritz. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Grass Roots Performance Series:** Creating a platform to showcase local talent in various industries will help to unearth new talent and foster community support - **Exclusive Event Series:** Creating exclusive events for limited time periods can help to increase demand and interest in products or services - **Signature Cocktail Series:** Creating unique and exclusive products can increase customer loyalty and generate buzz around a brand ### Who This Affects Most - **Hospitality and Event Management:** There is potential to disrupt the traditional hospitality and event management industry by offering unique and exclusive experiences for guests - **Music and Entertainment:** By providing a platform for local talent, there is an opportunity to disrupt the music and entertainment industry and introduce new and diverse artists to wider audiences - **Beverage and Alcohol:** Creating signature cocktails and limited time offerings can help to disrupt the traditional beverage and alcohol industry and generate greater interest in a brand's products ## Related on Trend Hunter - [Seasonality Inspired Cocktail Menus](https://www.trendhunter.com/trends/savour-the-season-menu.md) - [Cosmopolitan Rooftop Experiences](https://www.trendhunter.com/trends/louix-louis-sky-garden.md) - [Elevated Summertime Rooftop Destinations](https://www.trendhunter.com/trends/creatures-rooftop.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Five-Course Gin Journeys](https://www.trendhunter.com/trends/edinburgh-gin-present.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Summer-Ready Elevated Cocktail Experiences](https://www.trendhunter.com/trends/summer-cocktail-culture.md) - [Tableside Martini Services](https://www.trendhunter.com/trends/martini-station.md)