# Mineral-Rich Sparkling Waters Beloka Water's Lightly Sparkling Water is Made in Australia By Jana Pijak | Published 2020-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beloka-water References: [belokawater.au](https://belokawater.com.au/product/beloka-lightly-sparkling-water-24-x-330ml/) Beloka Water's Lightly Sparkling Water is made in Australia and consists of "pristine, mineral-rich water sourced from the unspoilt Kosciuszko National Park." The water is also "filtered through 500-million-year-old geological strata," contributing to its pure consistency and fresh aroma. Though carbonated, the water is a [lighter version of classic sparkling waters](https://www.trendhunter.com/trends/mtn-wtr), adding to its versatility. The Lightly Sparkling Water can be consumed alone or [paired with one's favorite cocktail mix](https://www.trendhunter.com/trends/bubly-sparkling-waters), while the brand's Still Water product is an option for consumers who don't want any carbonation. Additionally, Beloka Water is [SGS](https://www.trendhunter.com/trends/filippo-berio)-certified and is an Australian-owned business that bottles each of its products directly at the source for maximum purity. Each of its products is also bottled in sustainable glass packaging, reflecting the brand's eco-conscious ethos. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pristine Water:** Disruptive innovation opportunity: Develop a process to source and bottle pristine, mineral-rich water from untouched natural environments for premium beverage products. - **Lightly Sparkling:** Disruptive innovation opportunity: Create a range of lightly sparkling beverages that offer a refreshing carbonated experience without being as heavy as traditional sparkling waters. - **Sustainable Packaging:** Disruptive innovation opportunity: Develop eco-friendly packaging solutions, such as sustainable glass bottles, to align with consumer demand for environmentally conscious products. ### Who This Affects Most - **Beverage:** Disruptive innovation opportunity: Introduce innovative beverage products that highlight the natural qualities and unique characteristics of different water sources. - **Natural Resource:** Disruptive innovation opportunity: Explore ways to responsibly extract and utilize mineral-rich water from pristine natural environments while ensuring conservation and sustainability. - **Packaging:** Disruptive innovation opportunity: Develop advanced packaging solutions that prioritize sustainability, reducing environmental impact while maintaining product quality and freshness. ## Related on Trend Hunter - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Nutrient-Packed Spring Waters](https://www.trendhunter.com/trends/natural-grocers.md) - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Functional Sparkling Waters](https://www.trendhunter.com/trends/line-of-sparkling-waters.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Portable Water-Carbonating Canteens](https://www.trendhunter.com/trends/sparkling-water-bottle.md) - [Melted Iceberg Bottled Waters](https://www.trendhunter.com/trends/berg-iceberg-bottled-water.md)