# Charitable Campus Grocery Stores Brad Paisley and His Wife are Helping Support Belmont University By Katherine Pendrill | Published 2018-10-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/belmont-university References: [delish](https://www.delish.com/food-news/a23601261/brad-paisley-wife-kimberly-free-grocery-store/) & [instagram](https://www.instagram.com/thestore_nashville/) It's no secret that many students struggle to put food on the table, so country singer Brad Paisley and his wife Kimberly Williams-Paisley are teaming up to feed the hungry at Belmont University. To ensure that no student at Belmont University goes without a proper meal the celebrity duo are opening a grocery store called 'The Store,' where all of the items will be free. Located in Nashville, The Store will function as a food bank serving both fresh and non-perishable items. There will even be a toy aisle for kids during the holiday season. Ultimately, the goal of The Store is to serve 3,000 in the first year. As Brad explained in an interview with 'The Tennessean,' The Store will be a place "with dignity for people who have fallen on hard times." Image Credit: *@thestore_nashville.* ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Campus Grocery Stores:** Opportunity to establish free grocery stores on university campuses to combat food insecurity among students. - **Celebrity Philanthropy:** Expanding charitable efforts by leveraging the support and involvement of celebrities to address social issues like hunger. - **Holistic Food Banks:** Introducing food banks that not only provide basic necessities but also incorporate additional amenities like toy aisles for a more inclusive approach. ### Who This Affects Most - **Higher Education:** Universities can partner with organizations and celebrities to establish campus grocery stores, ensuring students have access to nutritious food. - **Philanthropy:** Charitable organizations and individuals can collaborate with celebrities to create innovative solutions for addressing social challenges like food insecurity. - **Community Services:** Initiatives can be developed to enhance traditional food banks, providing a more comprehensive approach to supporting individuals and families in need. ## Related on Trend Hunter - [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Charitable Food Initiatives](https://www.trendhunter.com/trends/charitable-friendsgiving-campaign.md) - [Food Insecurity-Targeting Initiatives](https://www.trendhunter.com/trends/hunger-action-month.md) - [Music Venue-Led Food Drives](https://www.trendhunter.com/trends/the-930-club.md) - [Branded Campus Retail Experiences](https://www.trendhunter.com/trends/bucees-and-texas-am-university.md) - [Nourishing Community-Focused Initiatives](https://www.trendhunter.com/trends/fresh-thyme-markets.md) - [Social Good Holiday Initiatives](https://www.trendhunter.com/trends/milos-tea.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md)