# Aquatic Tummy Tobbaggans The Bellyak Paddle Board Combats White Water Rapids Head-On By Sarah Moore | Published 2012-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bellyak-paddle-board References: [gizmag](http://www.gizmag.com/bellyak-face-to-face-with-the-raging-river/22373/) & [bellyak](http://bellyak.com/) The Bellyak [paddle board](https://www.trendhunter.com/trends/esup) is exactly what the name suggests -- a kayak that one will use to barrel down white water on their stomachs. Created by the extreme sportgear-crafting spousal duo Adam and Anna Masters, the tummy craft is as fun for skilled water navigators as it is for beginnings just learning the sport. Since the board is flat and lays directly on the water, controlling the direction of the vessel is easier than working with a bulky kayak which is prone to tipping over. It also affords the newbie the ability to bail out easily and safely should the conditions get too intense, which is far more difficult to do when contained in a large watercraft. The more seasoned water sport enthusiast will find the craft to be a [new challenge](https://www.trendhunter.com/trends/awake-rvik-explore) that allows them to increase their speed and tackle the waves in a whole new, uninhibited way. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Kayak-board Combos:** As evidenced by the Bellyak, there are opportunities for innovating with a hybrid of kayaks and boards for water sports. - **White Water Gear for Beginners:** The Bellyak provides a safer and more accessible way for inexperienced thrill-seekers to try white water activities, indicating a potential market for beginner-level gear. - **New Directions for Water Sports:** The Bellyak offers a fresh take on traditional water sports, revealing possibilities for new niches in the water sports industry. ### Where This Applies - **Water Sports:** The Bellyak highlights opportunities to create new, unconventional water sports experiences. - **Outdoor Gear:** There is potential to innovate in designing more accessible and beginner-friendly outdoor gear, based on the Bellyak's design principles. - **Adventure Tourism:** The Bellyak offers an exciting opportunity for tourism companies looking to expand their offerings with more adventurous, interactive activities in natural environments. ## Related on Trend Hunter - [Dual-Posture Stand-Up Paddleboards](https://www.trendhunter.com/trends/standup-paddleboards.md) - [Hybrid Inflatable Watercraft](https://www.trendhunter.com/trends/isle-the-switch.md) - [Speedy Stability Kayak Designs](https://www.trendhunter.com/trends/swell-watercraft-scupper-16-kayak.md) - [Layered Core Paddle Boards](https://www.trendhunter.com/trends/boardworks-kraken.md) - [Handlebar-Toting Hydrofoil Boards](https://www.trendhunter.com/trends/hydrofoil-board.md) - [Buoyant Swim Support Boards](https://www.trendhunter.com/trends/swim-fit-board.md) - [Three-in-One Aquatic Vessels](https://www.trendhunter.com/trends/decathlon-x-outercraft-hydrobike.md) - [Performance-Driven Packraft Collections](https://www.trendhunter.com/trends/alpacka-raft.md) - [Revolutionary Swimming Flotation Devices](https://www.trendhunter.com/trends/swimming-flotation-device.md)