# Waterless Belly Balms Summer Fridays' Babymoon Belly Balm Has Only Pregnancy-Safe Ingredients By Laura McQuarrie | Published 2020-12-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/belly-balm References: [glamourmagazine](https://www.glamourmagazine.co.uk/gallery/new-beauty-products#12452) & [summerfridays](https://summerfridays.com/collections/all-products/products/babymoon-belly-balm) The Babymoon Belly Balm by Summer Fridays was created by an expectant mother and it takes the form of a supremely skin-nourishing solution for enhancing suppleness and elasticity. Packed with entirely pregnancy-safe ingredients like sunflower and avocado oils, the balm is 100% water-free, vegan and naturally scented with calendula. The moisturizing ingredients are incredibly rich in omega-3 fatty acids, vitamins and antioxidants to support a healthy skin barrier and boost the body's ability to naturally produce collagen. To make the most of the velvety body care balm when extra nourishment, comfort and moisture is needed, the brand recommends applying its soothing new skincare balm to areas of the body that feel dry, stressed or overstretched. Image Credit: Summer Fridays ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 85% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Waterless Skincare:** The rise of waterless skincare products allows for safer and more sustainable options, especially for pregnant women. - **Pregnancy-safe Ingredients:** The demand for pregnancy-safe skincare ingredients creates opportunities for innovative, specialized products. - **Naturally Scented Products:** Consumers are seeking out naturally scented products, opening up space for more natural skincare options. ### Sectors Adopting This - **Skincare:** Skincare companies can tap into the growing market of waterless and pregnancy-safe products. - **Beauty:** The beauty industry can develop innovative products targeted specifically for pregnant women. - **Wellness:** The wellness industry can explore natural scent alternatives and create products suitable for pregnant women. ## Related on Trend Hunter - [Pregnancy-Safe Active Skincare](https://www.trendhunter.com/trends/skn-to-skn.md) - [Affordable Pregnancy-Friendly Kits](https://www.trendhunter.com/trends/the-honest-company1.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Pregnancy-Safe Beauty Campaigns](https://www.trendhunter.com/trends/well-people-pregnancy-safe.md) - [Supersized Body Balms](https://www.trendhunter.com/trends/the-fatty.md) - [Nourishing Milky Sunscreens](https://www.trendhunter.com/trends/hydrating-milk.md) - [Vegan Breastfeeding Skincare](https://www.trendhunter.com/trends/medela-organics-collection.md) - [Balm-to-Oil Body Treatments](https://www.trendhunter.com/trends/rumination-recovery-balm.md) - [Waterless Lip Treatments](https://www.trendhunter.com/trends/balm-amour.md)